The size of the account is pegged at Rs 40 crore, and was won following a rigorous multi-agency evaluation process
BestMediaInfo Bureau | Delhi | November 28, 2012
DDB Mudra Delhi has added another prestigious account to its roster, Marico’s Livon. The size of the account is pegged at Rs 40 crore. The incumbent on the account, Cut the Crap, had been working on the brand before Marico acquired the brand from Reckitt Benckiser earlier this year.
DDB Mudra won this mandate after a rigorous multi-agency evaluation process.
Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, said, “Livon presents us with a wonderful opportunity to take the DDB ideology of social creativity forward. It is a brand that talks to audiences that live in a connected world, and we look forward to creating ideas that have an inherent 'talk value' that drives the brand forward. Besides, with Marico, we are really excited about partnering with one of the most professional Indian multinationals.”
Vandana Das, President, DDB Mudra Group, Delhi, said, “It’s a great starting point and very encouraging for all of us to be associated with a brand from Marico’s stable. Having won Livon, we are all really delighted and geared to have a long innings together. We look forward to doing some pathbreaking and exciting work on the business in the months ahead.”