Brands include AXN, Sahara Force India, British fashion brand Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch.in
BestMediaInfo Bureau | Delhi | November 30, 2012
Candid Marketing has bagged activation campaigns for 7 new brands in the past 3 months. The company has executed activations for AXN, Sahara Force India, British fashion brand Superdry, Godrej Consumer Products – Godrej Aer, Adidas, Kelloggs & Hopscotch.in (an online store for international kids wear, kids accessories, toys and maternity clothing & accessories.)
For all of these clients, Candid has strategized experiential and digital activation campaigns focusing on specific target groups & marketing objectives. The activation campaigns include multiple formats such as school contact programs, modern trade activities, launches, events.
For Sahara Force India, Candid designed & executed the Paddock for VIPs at the Buddh International Circuit during the recent F1 race in Delhi. The entire look and feel of the lounge was designed in collaboration with a UK based design agency. The biggest challenge was to match-up the international quality fabrication of set-up.
Candid executed a fan convention called The Great Saltgunners' Tweet-up event for AXN’s series ‘Supernatural’, which had around 60 people comprising of media, bloggers and fans at each venue. The event took place in Delhi, Kolkata, Bangalore and Hyderabad to celebrate the Indian fan following for the series.
Commenting on the campaigns, Atul S. Nath, Managing Director, Candid Marketing says, “The past months have been simply remarkable for us, both in terms of engaging with new brands, as well as the pioneering work done by the team. We love working with our existing client brands because we have been nurturing and developing those brands for years and decades, but we also enjoy the challenge of working with brands which are new to us.”