Big FM announces 2nd edition of Big Regional Entertainment Awards

To be held in 7 regions Including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu

BestMediaInfo Bureau | Mumbai | November 27, 2012

92.7 Big FM has announced the second edition of the Big Regional Entertainment Awards, the biggest celebration of regional entertainment in the country. Big Regional Entertainment Awards is a first-of-its-kind property which honours regional entertainers who have contributed and brought to the forefront the rich cultural heritage and diversity in India. Being organised across seven regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu, the awards will recognise exceptional talent from across fields like film, music, dance, theatre, sports and television.

With 18 categories of awards, the Big Regional Entertainment Awards are presented to entertainers who have been selected basis votes received from 92.7 Big FM listeners of the respective regions. The awards will be promoted through a complete 360 degree holistic marketing campaign which includes on-ground activations, OOH, print, television, radio, and digital platforms to enable marketers to increase and maximise their brand visibility and target a wider audience base for their products. The on ground events are scheduled to take place between December 2012 and January 2013 across all regions.

Commenting on this initiative, a company spokesperson said, “The Big Regional Entertainment Awards is a unique property that celebrates and salutes the regional talent in the country. The awards received a phenomenal response in every region last year and we are looking forward to replicating the impact while engaging more listeners. We will be deploying a more robust outreach strategy which will include further direct interaction, integration and innovations to ensure an increase in the value created for marketers.”

The Big Regional Entertainment Awards promise to be a bigger and better affair this year while bringing together the biggest names and best entertainers from across genres including movies, music, dance, theatre, television and sports.

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