Aurave Media brings 360 degree round LED in outdoor space

The premium LED units offer the latest in technology and provide a first of its kind experience in the digital outdoor space in India

BestMediaInfo Bureau | Mumbai | November 22, 2012

Aurave Media, a new age media company engaged in providing digital media solutions at high impact locations, has installed the first of its state-of-the-art 360 degree round LED at Mumbai CST. The Aurave 360 devices are premium LED units with the latest in technology the world has to offer and provide a first of its kind experience in the digital outdoor space in India.

Mehul Patel, Managing Partner, Aurave Media, said, “These units run on one of the most sophisticated technologies in this field and allows advertisers to go in for unique innovations such as  screens split in parts and different content played in different parts of the screen simultaneously.  We plan to bring in more innovations over time to enable viewers and advertisers to experience a world class medium.”

The company aims to use high-impact and innovative advertising at high-impact strategic locations. The company has chosen to start with strategic locations in Mumbai including CST.  Mumbai CST reflects the soul of the country's financial capital, sees over 30 lakh people travel every day via Central Railway.

Rajnish Jauhari, Business Head, Aurave Media, who has come on board from Future Media, said, “I am extremely excited to be a part of this story. With the kind of impact and engagement these units provide, I am sure advertisers and brand owners will find good value in this medium and would love to be present on this. We are committed to take this experience beyond Mumbai CST shortly.  We invite all major brands and advertisers to be a part of this unique experience and to communicate directly with this large and extremely relevant customer base.”

“We already have the association of clients like Loop Mobile, Lexi Pens, Tata Motors and Zee Entertainment to name a few, and we are confident that as we move ahead, we will get the association of many more valued clients,” Jauhari said.

Jauhari has more than 18 years of experience in sales, marketing, content and P&L management functions across the media industry. Prior to Future Media, where he served as Business Head, Jauhari was associated with the Pioneer Group as General Manager – Sales & Marketing, taking care of the newspaper and magazine business of the group.

Aurave Media is promoted by a young and dynamic professional team and is part of a business group with interest in various consumer industries such as automobiles and real estate with major presence in Maharashtra and Gujarat with annual turnover in excess of $ 100 million.

Info@BestMediaInfo.com

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