Offering 25 per cent carriage revenue share and set-top boxes at a subsidised rate, SITI Cable executes agreement with around 55 per cent of its LCOs
BestMediaInfo Bureau | Delhi | October 8, 2012
SITI Cable Network (formerly known as Wire & Wireless (India) Ltd (WWIL)), as part of its commitment for timely implementation of digitisation in the four top metros has executed a Digital Addressable System (DAS) Interconnect Agreement with around 55 per cent of its local cable operators (LCOs).
The initiative to offer carriage revenue share has been very well received by the local cable operators. LCOs are enthusiastic with the revenue sharing arrangement. The interconnect arrangement will allow cable operators to provide encrypted TV channels’ signals to the subscriber.
The progress in execution of LCO Interconnect agreement is slowing down as other MSOs are not pushing for agreement execution on the ground. SITI Cable is the only MSO to execute these agreements.
With less than one month to go for first phase of digitisation of cable TV networks in metros, the company is actively engaging the LCOs for smooth migration to the digital regime. The company has provided ‘Own Your Customer’ management system which is designed for LCOs to handle subscriber related transactions on their own including activation, deactivation, upgradation, down-gradation, billing, payment, account statement, packaging, complaints, etc. The objective behind developing such a subscriber management system is to empower the LCOs.