Neo Prime bags broadcast rights of Nehru Cup Football
11 prime time matches from Aug 22- Sep 2. Defending Champions India aim for hat-trick
BestMediaInfo Bureau | Delhi | August 14, 2012
Neo Sports will be the exclusive broadcast partner for the Nehru Cup football tournament. The biennial international invitational tournament, which has been organized by the AIFF since 1982, will kick off on Wednesday, 22 August and run till Sunday, 2 September.
Defending Champions and 2 time winners India will be gunning for a hat-trick of titles and will be up against Maldives, Syria, Nepal and African powerhouses Cameroon in a 10 match round robin league followed by the final between the top 2 teams.
All 11 matches will be broadcast LIVE in prime time, with one match daily kicking off at 7 pm. The full schedule can be found below.
22.08.12 | India V/s Syria |
23.08.12 | Maldives V/s Nepal |
24.08.12 | Syria V/s Cameroon |
25.08.12 | India V/s Maldives |
26.08.12 | Nepal V/s Cameroon |
27.08.12 | Maldives V/s Syria |
28.08.12 | Nepal V/s India |
29.08.12 | Cameroon V/s Maldives |
30.08.12 | Syria V/s Nepal |
31.08.12 | Cameroon V/s India |
02.09.12 | Finals |
Venue: Jawaharlal Nehru Stadium, New Delhi, India
Prasana Krishnan, COO – Neo Sports Broadcast Pvt Ltd, said “Neo Sports has added yet another key event to our extensive football line up with Nehru Cup. TV ratings for football in India are growing exponentially, evident with the success of UEFA EURO 2012 on Neo Prime. With Nehru Cup being India's only international football tournament, it is sure to garner high viewership. We look forward to serving Indian football fans with top class coverage of this celebrated event”
Ashu Jindal, COO – IMG Reliance, said “With 2012 being the Platinum Jubilee of the AIFF (All India Football Federation) and India returning as defending champions, we are extremely pleased to partner with Neo Sports for the broadcast of this historic edition of the Nehru Cup. This is a key tournament in our vision to radically restructure and popularize football in India. With double the prize money and an extensive production plan, the event will be bigger and grander.”