Yamaha signs Deepika Padukone to endorse scooter range

Announces marketing and branding strategy for its foray into the Indian female scooter market

BestMediaInfo Bureau | Delhi | July 24, 2012

All set to make a grand entry into the Indian scooter market, India Yamaha Motor has announced the signing of Bollywood diva Deepika Padukone as the face of Yamaha Scooters in India. This is the first time that the actress will endorse an automobile product and Yamaha is upbeat that her feminine yet sporty disposition will gel easily with the Indian target audience. While Deepika will endorse the scooter section of Yamaha, John Abraham will continue to be the brand ambassador of the company's flagship bikes.

Under the deal, Deepika will make appearances in commercials which are already lined up. The bubbly and active image of the actress will complement the sporty and stylish scooter that Yamaha has to offer to its female customers which will primarily be under the age of 24 years. This visual connection will provide appropriate value addition to the brand and will bring the product alive onscreen.

Hiroyuki Suzuki, CEO and MD, India Yamaha Motor, said, “We are very pleased with our alliance with Deepika Padukone to endorse our scooter 'Ray' which, just like Deepika, signifies 'Cool & Beauty'. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters. The youth adore her, respect her and follow her because she signifies an inherent sense of style that easily blends in with that of brand Yamaha.”

The company will continue with the 'Yes! Yamaha' campaign which was introduced a couple of years ago. As part of this campaign, many initiatives have been launched including 'Bring back the Joy' campaign, 'Chabi Ghumao, Bike Le jao' contest (Turn the key, win a bike contest) to name a few.

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