Vizeum wins media duties for Dalmia Bharat Group

The agency was already handling the media AoR of Dalmia Cement in Chennai

BestMediaInfo Bureau | Delhi | June 27, 2012

Dalmia Bharat Group on Tuesday announced the empanelment of Aegis Media's Vizeum India as its media AoR. For the record, Vizeum already handles the media AoR of Dalmia Cement in Chennai. Client satisfaction in the cement business led to Vizeum being enrolled for the group assignment.

Dalmia Bharat Group, a diversified business group, has presence in cement, sugar, green energy and refractory industries.

Confirming the development, BK Singh, Executive Director, Group Marketing and Corporate Communications, Dalmia Bharat, said, “It was a natural choice given our satisfactory partnership in the cement business, and we didn't need to look beyond Vizeum for the media duties of the group. They have had a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing. We look forward to working with them.”

Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “We are truly humbled by the faith our clients are placing on us. We will do all that we can to ensure no stones are left unturned in creating efficiencies and effectiveness for Dalmia Bharat Group. I take this opportunity to welcome Dalmia Bharat Group into the Vizeum family. We are thankful to BK and his team for considering us worthy. This assignment will be handled out of our Delhi and Chennai offices.”

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