Vizeum rides high as it celebrates its 3rd anniversary today

The youngest member of Aegis Media in India was built from scratch without a single global alignment, but it has made rapid strides towards adulthood

BestMediaInfo Bureau | Delhi | June 8, 2012

The youngest member of Aegis Media in India is three years old today. Vizeum, which was built from scratch without a single global alignment, has made steady progress in its journey in keeping with the agency's brand positioning: Start from a different place.

Globally, Vizeum is present in 55 countries and prides itself in offering consumer understanding and business solutions at a different level.

In India, Vizeum has been consistently in the news for new business acquisitions, talent induction and launch of its engagement planning solution which the agency calls the process of talking “with” consumers in addition to passive ads that talk “at” consumers.

Commenting on Vizeum's operation in India, Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media, said, “It is indeed a proud moment for all of us at Aegis Media to see Vizeum grow into the size, stature, credibility and position it has managed to reach within a three-year window. Starting from scratch, without any globally aligned business handed to them, it is creditable that Vizeum today contributes positively to the Aegis Media India profits. Vizeum clients just seem to love them. I congratulate Yesu (S Yesudas) on the extraordinary leadership provided by him. I also congratulate each member of the Vizeum team on the wise career choice made by them. I wish Yesu and Vizeum all the very best as they scale further heights in time to come.”

Commented an excited S Yesudas, Managing Director, Vizeum India, “We do not have any dreams to be the largest or be among the largest media specialists in terms of financial size. We prefer to be known as a credible consultant who builds bridges of relevance with its clients.”

Explaining the philosophy of Vizeum, Yesudas said, “The genesis of the media business is aggregation. While a lot has changed on the consumer side and the media channel side, the aggregation process is something that's still focused on by a lot of media specialists, creating savings/discounts and theoretical reach on plans delivered based on algorithms loaded on computer hard drives. We made an attempt to bring in some changes through our consumer and media environment understanding and focused on tangible solutions for clients keeping in mind their business eco system.”

Vizeum believes clients are its ambassadors. It is well corroborated going by their estimation of 30 % of their last year revenue coming from pure referral businesses, where their existing clients have referred them to others. Clients do share this view.

Vizeum has won a happy and satisfied set of clients. Shivnath Thukral, Group President – Corporate Branding and Strategic Initiatives, Essar Group, said, “Vizeum rides the highs and lows of my organisation, understanding the circumstances under which we operate. It is achieved through a complete understanding externally and internally. They think the way we think. They enmesh themselves in the work we do. They help meet our aspirations.”

Vivek Krishnani, Head of Marketing, Distribution & Syndication, Fox Star Studios India, shares a similar view. “Vizeum came to us with an approach to help make a difference to our business and they did just that.  In an industry where logic of share of voice can be to outshout by increasing media spend and thereby being susceptible to wastage, with Vizeum's help we have been able to optimise our spends and get more for less. I admire their persuasiveness and the desire to do more which reinforces their partnership spirit and drive to achieve excellence.”

Aditya Swamy, EVP & Business Head, MTV India, commented, “Vizeum is an agency that focuses on finding a non-traditional approach to a brief. Eager to show maximum bang for the buck, their recommendations are truly customised to meet the challenge on hand. Strategic partnerships, clutter-breaking innovations and leveraging relationships have been some of their key strengths. I congratulate Yesu and his team for completing three action-packed years and look forward to working together in future too.”

Rajesh Mani, GM - Marketing & Retail, TI Cycles and BSA Motors (Murugappa Group), talking about the reasons for preferring Vizeum, said, “The decision to move to Vizeum was much deliberated upon at our end after they made their pitch. We were very impressed. It is a two-year-old relationship now and the comfort with them has only grown. The Vizeum team and its leadership stay involved in our business which gives us great comfort. We wish them the very best.”

Yesudas, who as the leader of the business has all the right reasons to be elated, remarked, “We are very fortunate to have a set of dedicated members engaging with our clients in as selfless a manner as possible. I take this opportunity to thank my lieutenants for being there with me. It is also time to thank each of our clients for trusting us and giving us an opportunity. I would like to tell each of them: We will be there by your side.”

Cheers and happy birthday to Team Vizeum!

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