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Cannes Lions 2012: Indian metal tally halts at 14
A Gold and a Bronze Lions on the final day improves the final tally but it was still far from last year's haul of 24 Lions
BestMediaInfo Bureau | Delhi | June 25, 2012
/ "Cannes2012")
The largest and most prestigious global international annual awards for creative advertising and communications, the 59th Cannes Lions International Festival of Creativity, concluded on Saturday, June 23, 2012, with Indian agencies adding a Gold and a Bronze Lion to take its medal tally at 14. However, this year was perhaps a comparatively bad year for India at Cannes in comparison to last year's medal tally of 24 and 17 in 2010. Still, winning three Gold Lions every year for the last three years should be some reason for a feel good factor for India's ad fraternity.
The medals this year include 3 Gold, 3 Silver and 8 Bronze Lions that have come from 90 shortlists across various categories. India has not been able to win any medal in Film, PR, Promo & Activation, Creative Effectiveness, Cyber, Mobile, Titanium & Integrated categories.
India's tally in Cannes Lions in 2010, 2011, 2012:
| Metal | 2012 | 2011 | 2010 |
| Gold | 3 | 3 | 3 |
| Silver | 3 | 10 | 6 |
| Bronze | 8 | 10 | 8 |
| Creative effectiveness | Nil | 1 | No such category |
| Total | 14 | 24 | 17 |
| Agency | Gold | Silver | Bronze | Total |
| DDB Mudra Group | 1 | 1 | 2 | |
| McCann Worldgroup | 1 | 1 | ||
| Leo Burnett | 2 | 1 | 3 | |
| O&M | 3 | 3 | ||
| BBDO India | 2 | 2 | ||
| Cheil WW | 1 | 1 | ||
| Taproot – Ramesh Deo Productions | 1 | 1 | ||
| Bacardi India | 1 | 1 | ||
| Total | 14 |
| Category | Agency/Metals in 2012 | Agency/Metals in 2011 | Agency/Metals in 2010 |
| Film | Nil | Mudra (B) | O&M (S) |
| JWT (B) | |||
| Direct | O&M (B) | Nil | Nil |
| Press | Leo Burnett (S) | O&M (S) | RMG (G) |
| O&M (B) | McCann (S) | Taproot (G) & (S) | |
| O&M (B) | Grey (B) | Leo Burnett (S) | |
| BBDO India (B) | Mudra (B) | Mudra DDB Group (B) | |
| Bates 141 (B) | |||
| Design | DDB Mudra Group (G) | Out of the Box (G) | Publicis (G) |
| DDB Mudra Group (B) | Mudra (2S) & (B) | O& M (B) | |
| TBWA (S) | |||
| Outdoor | McCann Worldgroup (G) | Taproot (S) | Leo Burnett (S) & (B) |
| Sorento Healthcare Communications (B) | Creativeland Asia (S) & (B) | ||
| BBDO (B) | |||
| Media | Cheil Worldwide (S) | Lodestar (G) | Leo Burnett (B) |
| Leo Burnett (S) | Maxus (S) | ||
| BBDO India (B) | |||
| Radio | Leo Burnett (B) | McCann (B) | Leo Burnett (S) |
| Film Craft | Taproot – Ramesh Deo Productions (G) | O&M (G) | Nil |
| PR | Nil | BBDO (2S) | BBDO (S) |
| Mudra (S) | |||
| Promo & Activation | Nil | Mudra (2B) | O&M (B) |
| Creative Effectiveness | Nil | BBDO | Nil |
| Branded Content & Entertainment | Bacardi India (B) | No such category | |