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Cannes Lions 2012: A lackluster Indian show so far
Is India falling behind the global creative benchmark levels?
BestMediaInfo Bureau | Delhi | June 22, 2012
/ "Cannes2012")
The medals this year include 2 Gold, 3 Silver and 7 Bronze Lions that have come from 85 shortlists across various categories. India has not been able to win any medal in PR, Promo & Activation, Creative Effectiveness, Cyber and the newly-introduced Mobile.
The awards for Film, Film Craft, Titanium & Integrated, Branded Content & Entertainment categories and Special Awards will be announced on June 23, 2012.
India's tally in Cannes Lions in 2010, 2011, 2012
| Category | Agency/Metals in 2012 (as of June 22) | Agency/Metals in 2011 | Agency/Metals in 2010 |
| Film | Yet to be announced | Mudra (B) | O&M (S) |
| JWT (B) | |||
| Direct | O&M (B) | ||
| Press | Leo Burnett (S) | O&M (S) | RMG (G) |
| O&M (B) | McCann (S) | Taproot (G) & (S) | |
| O&M (B) | Grey (B) | Leo Burnett (S) | |
| BBDO India (B) | Mudra (B) | Mudra DDB Group (B) | |
| Bates 141 (B) | |||
| Design | DDB Mudra Group (G) | Out of the Box (G) | Publicis (G) |
| DDB Mudra Group (B) | Mudra (2S) & (B) | O& M (B) | |
| TBWA (S) | |||
| Outdoor | McCann Worldgroup (G) | Taproot (S) | Leo Burnett (S) & (B) |
| Sorento Healthcare Communications (B) | Creativeland Asia (S) & (B) | ||
| BBDO (B) | |||
| Media | Cheil Worldwide (S) | Lodestar (G) | Leo Burnett (B) |
| Leo Burnett (S) | Maxus (S) | ||
| BBDO India (B) | |||
| Radio | Leo Burnett (B) | McCann (B) | Leo Burnett (S) |
| Film Craft | Yet to be announced | O&M (G) | Nil |
| PR | Nil | BBDO (2S) | BBDO (S) |
| Mudra (S) | |||
| Promo & Activation | Nil | Mudra (2B) | O&M (B) |
| Creative Effectiveness | Nil | BBDO |
| Metal | 2012 (As of June 22) | 2011 | 2010 |
| Gold | 2 | 3 | 3 |
| Silver | 3 | 10 | 6 |
| Bronze | 7 | 10 | 8 |
| Creative effectiveness | Nil | 1 | Not introduced |
| Total | 12 | 24 | 17 |
| Agency | Gold | Silver | Bronze | Total |
| DDB Mudra Group | 1 | 1 | 2 | |
| McCann Worldgroup | 1 | 1 | ||
| Leo Burnett | 2 | 1 | 3 | |
| O&M | 3 | 3 | ||
| BBDO India | 2 | 2 | ||
| Cheil WW | 1 | 1 | ||
| Total | 12 |