The Mobile Marketing Association and Velti bring the Mobile Circus to town to coincide with Mobile’s debut this year
BestMediaInfo Bureau | Delhi | May 17, 2012
The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind programme celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity – the premier international advertising event – the week of June 17th-23rd.
For the first time this year, Cannes Lions will include Mobile Marketing as a distinct and separate category. In keeping with the "Festival" theme, MMA created "The Mobile Circus Comes to Town" to help bring the power of mobile to the forefront of a week that is all about the best-of-the-best in creativity and innovation. The MMA programme will balance entertainment with education, while showcasing the diversity, growth and potential of Mobile Marketing.
"Marketers can no longer ignore the power of mobile,” says Greg Stuart, CEO of the MMA. "Cannes organisers realize this, and have made mobile integral to the Festival for the first time this year. We are thrilled to be working with them to lead the Festival's debut of the mobile channel; it's up to us to support the industry, help it grow, and make mobile an indispensable part of the marketing mix.”
"Velti puts great value towards being a collaborative player and addressing key issues and trends within the industry. We feel the opportunity at Cannes is one that will excel mobile's stake in advertising even further and foster conversations and ideas on an entirely new level," said Alex Moukas, CEO, Velti.
Philip Thomas, CEO of Cannes Lions commented, "We are delighted to count on the support of the Mobile Marketing Association. Their activities in Cannes reinforce the exciting launch of Mobile Lions this year."
"The Mobile Circus Comes to Town" will feature compelling events and programmes that will be interwoven within the Cannes Lions Festival's schedule, resulting in the highest level of visibility and exposure for the mobile channel. The Mobile Circus will feature: