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Goafest 2012 Media Abby's: Mindshare wins Grand Prix
This year total 29 Media Abby's have been awarded from the 98 shortlisted entries
BestMediaInfo Bureau | Goa | April 20, 2012
/ "goafest2012")
Mindshare has won the Grand Prix at Media Abby's Awards at Goafest 2012 this evening at the Zuri White Sands in South Goa. This year total 29 Media Abby's have been awarded from the 98 shortlisted entries.
Along with a Grand Prix and a Gold, Mindshare has won total 6 awards followed by MEC with 2 Gold and a silver and a bronze. Lodestar UM has also won 6 metals including 1 Gold, 2 Silver and 3 Bronze.
Take a look at the detailed list of Media Abby's 2012 winners:
Agency wise break-up:
| Agency | Grand Prix | Gold | Silver | Bronze | Total |
| Mindshare | 1 | 1 | 2 | 2 | 6 |
| MEC | 2 | 1 | 1 | 4 | |
| Lodestar UM | 1 | 2 | 3 | 6 | |
| Madison Media Infinity | 1 | 1 | 1 | 3 | |
| Starcom Worldwide | 1 | 1 | |||
| Maxus | 2 | 3 | 5 | ||
| Madison Media Plus | 1 | 1 | |||
| Mediacom | 1 | 1 | |||
| DDB Mudramax | 1 | 1 | |||
| Interactive Avenues | 1 | 1 | |||
| Total | 29 |
Complete list of awards:
| Category | AGENCY NAME | BRAND | CAPTION | AWARD |
| CATEGORY: BEST USE OF TV | MEC | Reliance 3G | Feeling Is Believing | GOLD |
| Maxus | Tata Sky HD | Amitabh Bachchan Died Twice Because Of A House Fly! | BRONZE | |
| MEC | Reliance Mobile | Mera v/s Tera Network | BRONZE | |
| BEST USE OF CINEMA | Starcom Worldwide | Samsung Galaxy Tab | Touch Cinema With Galaxy Tab1 | GOLD |
| Maxus | Cinema Queue Becomes History! | SILVER | ||
| BEST USE OF NEWSPAPERS AND MAGAZINES | Madison Media Infinity | Parachute Advansed Ayurvedic Hair Oil | Turning Print Into Social Media | GOLD |
| MEC | Colgate Dental Cream | The Night Hammer | GOLD | |
| BEST USE OF OUTDOOR AND AMBIENT MEDIA | DDB Mudramax | Big Bazaar | The Magic Frisk | BRONZE |
| BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING | Mindshare | Kissan Jam | Kissan Jammy Art | SILVER |
| Madison Media Infinity | Cadbury Celebrations | Cadbury Celebrations Airways | BRONZE | |
| BEST USE OF RADIO | Maxus | Askme (Infomedia) | Google On Radio | BRONZE |
| BEST USE OF INTERNET AND DIGITAL MEDIA | Madison Media Plus | Airtel | Kyunki Har Ek ________(dash) Jarrori hota hai | SILVER |
| MEC | Reliance Mobile | Ego-Search | SILVER | |
| Lodestar UM | Indica Vista | Vista Blogger Outreach Programme | BRONZE | |
| Mindshare | Nike Cricket | Bleed Blue | BRONZE | |
| BEST USE OF SPONSORSHIP | Lodestar UM | Amul | Amul MasterChef India- 2 | SILVER |
| Maxus | Google Mobile Services (GMS) | How We Converted 3000 Skeptics Per Second' | SILVER | |
| Lodestar UM | Thums Up | Thums Up Hunt for the Thunder Star` | BRONZE | |
| BEST USE OF BRANDED CONTENT | Mindshare | Surf Excel | Surf Excel Little Big Film Maker | GOLD/GRAND |
| Madison Media Infinity | Cadbury Celebrations | Diwali Rishton Ki Mithaas | SILVER | |
| Lodestar UM | Amul | Amul MasterChef India -2 | BRONZE | |
| YOUTH MARKETING | Lodestar UM | Coca-Cola | Coke Studio Woos India | SILVER |
| Mindshare | Axe | Male Fantasy Theme Parks | SILVER | |
| Mediacom Communications Pvt. Ltd. | Whisper | Whisper Magic & Girl Dosti | SILVER | |
| Mindshare | Kwality Wall's Cornetto | Cornetto 'Luv Reels' TAKE 2 | BRONZE | |
| VERTICAL MARKETING | Interactive Avenues Pvt. Ltd. | American Express | Recommend The AMEX Experience | BRONZE |
| Maxus | ABT Associates | Saathi Bachpan Ke- Second mother's fight against Diarrhea | BRONZE | |
| PRO BONO MARKETING | Lodestar UM | Bombay Psychiatric Society | Zindagi Se Dosti - Make Friends With Life | GOLD |