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Goafest 2012 Creative Abby's: Ogilvy leads overall tally followed by Taproot

Creativeland Asia picks a Grand Prix; Ogilvy bags 51 metals including 1 Grand Prix, 11 Gold followed by Taproot with 34 metals including 6 Gold

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BestMediaInfo Bureau
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Goafest 2012: Winners that ruled the Abbys

Goafest 2012 Creative Abby's: Ogilvy leads overall tally followed by Taproot

Creativeland Asia picks a Grand Prix; Ogilvy bags 51 metals including 1 Grand Prix, 11 Gold followed by Taproot with 34 metals including 6 Gold

BestMediaInfo Bureau | Goa | April 21, 2012

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The final awards night at Goafest 2012 saw Ogilvy India at top by winning 51 metals including 1 Grand Prix, 11 Gold, 16 Silver and 23 Bronze. Ogilvy won the Grand Prix in Digital & Interactive category while it bagged maximum 4 Gold in Direct category, 2 Gold in Digital and 1 Gold each in Film, Radio, OOH, Print, and Design categories.

Ogilvy India won 7 medals for its campaign 'The Photographs Case' for Fox Crime including 1 Grand Prix, 5 Gold and 1 Silver. Good Morning Films won a Silver for Fox Crime's campaign in Film Craft Category in the Subcategory Cinematography. Thus, the campaign emerged as the most awarded campaign with total 8 metals.

The independent agency with one office and 33 people, Taproot India emerged as second most awarded agency with total 34 metals including 6 Gold, 13 Silver and 15 Bronze. Taproot won 2 Gold medals in Integrated category, 1 Gold each in Film, OOH, Print, Print Craft.

Taproot India won 14 medals for its campaigns for The Times of India. TOI remained most awarded brand bagging 20 medals followed by Volkswagen India with 10 medals.

The second most awarded campaign was Airtel's 'Har Friend Zaroori Hai' which won 7 medals including 2 Gold, 4 Silver and 1 Bronze.

Leo Burnett took 35 metals home with 3 Gold, 11 Silver and 21 Bronze while DDB Mudra remained at No. 4 with 32 metals including 2 Gold, 13 Silver and 17 Bronze. Another independent agency Creativeland Aisa was awarded the Grand Prix along with 1 Gold and 5 Silver metals. Creativeland Asia picked Grand Prix for Audi A8L 3D Experience in Integrated category.

This year, total 332 Creative Abby's were given out of 907 shortlisted entries in 12 categories while there were over 4,250 entries received from across India and South Asian countries. There were 2 Grand Prix, 34 Gold, 117 Silver and 179 Bronze metals awarded to 61 companies.

This year, Goafest did not announce any Agency of the year or Campaign of the year award.

Overall medal tally:

Agency Grand Prix Gold Silver Bronze Sub-total
Ogilvy India 1 11 16 23 51
Taproot India 6 13 15 34
Leo Burnett 3 11 21 35
DDB Mudra 2 13 17 32
Creativeland Asia 1 1 5 7
Grey India 1 6 10 17
BBDO India 1 4 8 13
JWT India 1 3 12 16
Nirvana Films 1 1 1 3
Jack In the Box Worldwide 1 1 2
Phoenix Ogilvy ,Sri Lanka 1 1 2
Sapient Nitro India 1 1 2
Studio Eeksaurus Productions 1 1 2
Apostrophe Films 1 1 2
XOX Design (A Division of The Flagship Advertising) 1 1
Ramesh Deo Production 1 1
Contract Advertising 5 7 12
ideas@work 3 4 7
Maxus India 3 4 7
Out Of The Box 3 2 5
Alok Nanda and Company 2 4 6
BBH 2 1 3
Nomad Films Ltd. 2 1 3
Amol Jadhav Photography 2 2
Grant McCann Erickson 2 2
Footcandles Film 1 7 8
TBWA \ India 1 3 4
Leo Burnett Solutions INC 1 2 3
Lingo India 1 2 3
Draftfcb Ulka 1 2 3
Webchutney 1 1 2
Interface Business Solutions 1 1 2
Asylum Film 1 1 2
Good Morning 1 1 2
M&C Saatchi-i 1 1 2
The Flagship Advertising 1 1 2
Gopal M S 1 1
Equinox Films 1 1
Deelip Khomane 1 1
Cheil India 1 1
Indigo Consulting 1 1
Purple Vishnu Production House 1 1
AgencyDigi Communications 3 3
Meridian Communications 2 2
30 Seconds of Fame 2 2
Happy 2 2
Hello Robot Productions 2 2
Wunderman International 1 1
BC Web Wise 1 1
Beehive Communication 1 1
Corcoise Films 1 1
Crocodile Films 1 1
Curious 1 1
Digitas India 1 1
Eleven Brandworks 1 1
Future East Film 1 1
Group M - Dialogue Factory 1 1
Metal Communication 1 1
Publicis Communications 1 1
Publicis Solutions (Leo Burnett - Sri - Lanka) 1 1
Rediffusion Young & Rubicam 1 1
Total 2 34 117 179 332

Complete list of Awards:

Film category
Subcategory Brand Caption Agency Metal
Food Cadbury Celebrations Cadbury Celebrations-Lonely Maa Contract Advertising Silver
Food Center Fresh Bank Robbery Ogilvy India Silver
Food Cadbury Dairy Milk In Home Get Away, Bath, Lauki Ogilvy India Bronze
Food Stop Not War Meridian Communications Bronze
Beverages Cadbury Bournvita 'Vault' Ogilvy India Silver
Beverages Pepsi Dhoni-Helicopter Shot, Sehwag-Upar cut, Dilshan-Dil Scoop Taproot India Silver
Clothing,Innerwear, Footwear and Accessories Titan Runs on Light Ogilvy India Bronze
Household and Business Appliances Imperial Blue Anniversary Ogilvy India Gold
Household and Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Tank Ogilvy India Silver
Household and Business Appliances Imperial Blue Lift Ogilvy India Bronze
Household and Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Bank Ogilvy India Bronze
Automotive Vehicles and Accessories Amaron Batteries 'Lifesaver' Ogilvy India Silver
Automotive Vehicles and Accessories TVS Wego Face-Off BBH Bronze
Automotive Vehicles and Accessories Volkswagen Jetta Volkswagen Jetta 'Flyboy' DDB Mudra Group Bronze
Telecom Product & Services Airtel Har Friend Zaroori Hai Taproot India Gold
Telecom Product & Services Airtel Bhukkad Friend Taproot India Silver
Telecom Product & Services Airtel Subtitle Friend Taproot India Silver
Telecom Product & Services Spice Popcorn (Mobile Phone) Popcorn Ogilvy India Bronze
Telecom Product & Services TATA Docomo Maa, Friend's Dadi, Telephone Operator Draftfcb Ulka Bronze
Telecom Product & Services Airtel Kanjoos Friend Taproot India Bronze
Telecom Product & Services Vodafone Borrowing Ogilvy India Bronze
Financial Services Bharti AXA General Insurance Permission Grey India Bronze
Financial Services Union Bank of India Karima Begum, Manoj Singh, Aruna Anand, Ajit Tendulkar DDB Mudra Group Bronze
Financial Services Policybazaar Ullu DDB Mudra Group Bronze
Media & Publications Kaun Banega Crorepati Koi Bhi Inssan Chota Nai Hota-Shuklaji, Old Man Leo Burnett Silver
Media & Publications Max Hawaldaar JWT India Bronze
Business and Home Services AskMe AskMe Number Film 1, 2 Contract Advertising Silver
Business and Home Services Vodafone Logo 1(Factory)' Ogilvy India Silver
Business and Home Services Google Chrome Tanjore BBH Silver
Corporate Nokia Lamp, Washing Machine, Toaster JWT India Bronze
Public Service, Appeals and Charity Consumer Education and research center 'Deadman Talking-1' DDB Mudra Group Silver
Public Service, Appeals and Charity Sri Lanka Eye Donation Society Pass It On When You're Done With it Leo Burnett Solutions INC Bronze
South Asia Sri Lanka Eye Donation Society Pass It On When You're Done With it Leo Burnett Solutions INC Silver
Film Craft Category
Subcategory Brand Caption Agency Metal
Direction Mumbai Mirror I Am Mumbai Ramesh Deo Production Gold
Direction Times of India Wake up Chennai Footcandles Film Silver
Direction Google Chrome India The Web is what you make of it Studio Eeksaurus Productions Silver
Direction Union Bank of India Karima Begum Purple Vishnu Production Silver
Direction Volkswagen Jetta Volkswagen Jetta Flyboy Nomad Films Silver
Direction Vodafone Super Zoozoo Nirvana Films Bronze
Direction Flipkart.com Café Footcandles Film Bronze
Direction Spice Mobiles Popcorn Apostrophe Films Bronze
Direction Cancer Patients Aid Association Family Asylum Film Bronze
Original Music Score. Spice Mobiles Popcorn Apostrophe Films Gold
Original Music Score. Airtel HFZ Har Ek Friend Zaroori Hota Hai Equinox Films Silver
Original Music Score. Fanta Orange Fanta Orange Vision Nomad Films Bronze
Original Music Score. Times of India Wake up Chennai Footcandles Film Bronze
Editing Nike Nike Yards Hello Robot Productions Bronze
Editing Tata Sky Poochne Mein Kya Jaata Hai-Bank Curious Bronze
Editing Cadburys 5 Star Tailor Corcoise Films Bronze
Editing Adidas Bring it on 30 Seconds of Fame Bronze
Cinematography Cancer Patient AID Association Family Asylum Film Silver
Cinematography Fox Crime The Photographs Case Good Morning Silver
Cinematography 100 Pipers Be Remembered for Good Good Morning Bronze
Cinematography VIP Sky Bages Bear Footcandles Film Bronze
Cinematography Times of India Wake up Chennai Footcandles Film Bronze
Cinematography Titan Htse Runs on Light Footcandles Film Bronze
Special effects Volkswagen Jetta Flyboy Nomad Films Silver
Special effects Yamaha FZ Urban Ranch Future East Film Bronze
Special effects Adidas Bring In On 30 Seconds of Fame Bronze
Special effects Titan Htse Runs on Light Footcandles Film Bronze
Special effects Audi Audi A8L 3D Experience Crocodile Films Bronze
Production Design Vodafone Super Zoozoo Nirvana Films Gold
Production Design Google Chrome India The Web is what you make of it Studio Eeksaurus Productions Gold
Production Design Vodafone Blue Nirvana Films Silver
Production Design Indigo Airlines On Time Hello Robot Productions Bronze
Production Design Filpkart.com Office Footcandles Film Bronze
Radio Category
Subcategory Brand Caption Agency Metal
Food Cadbury Celebrations Cadbury Celebrations Boss Contract Advertising Bronze
Food Cadbury Celebrations Cadbury Celebrations Friends Contract Advertising Silver
Food Complan Ears Leo burnett Bronze
Food Center Fresh Thank You 'Insurance Agent' Ogilvy India Bronze
Food Perfetti Van Melle, India Candy Tree 'Kid 1' Ogilvy India Bronze
Food 5 Star 3D Spot Ogilvy India Silver
Toiletries, Cosmetics and Healthcare Crocin Advance Dhishkiyaoon, Kung Fu Grey India Silver
Toiletries, Cosmetics and Healthcare Crocin Pain Relife Congratulations, Jingle Bells Grey India Bronze
Clothing,Innerwear, Footwear and Accessories Tashi Shoes Saheli Leo Burnett Silver
Clothing,Innerwear, Footwear and Accessories Tashi Shoes Mandir Leo Burnett Bronze
Clothing,Innerwear, Footwear and Accessories Arvind Denim Labs 'Twinny' DDB Mudra Group Bronze
Clothing,Innerwear, Footwear and Accessories Wrangler Biker Denims Stitch Alok Nanda and Company Bronze
Household & Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Siren Ogilvy India Gold
Household & Business Appliances HP LASERJETS Gibberish BBDO India Bronze
Household & Business Appliances Khaitan Mixer Grinders Veg Mix, Fruit Mix JWT India Bronze
Household & Business Appliances Bajaj Disney Fans Donald Duck Leo Burnett Bronze
Household & Business Appliances Tata Sky Poochne Mein Kya Jaata Hai-Tabla Ogilvy India Bronze
Automotive Vehicles and Accessories Mahindra First Choice Note Leo Burnett Bronze
Automotive Vehicles and Accessories Mahindra First Choice Vasiyat Leo Burnett Bronze
Telecom Product & Services Uninor Increment Leo Burnett Silver
Telecom Product & Services Uninor Beemari Leo Burnett Silver
Household Products & Maintenance Finit Bulaye Leo Burnett Silver
Household Products & Maintenance Involve your senses The Fart DDB Mudra Group Silver
Household Products & Maintenance Fevikwik Father Ogilvy India Bronze
Household Products & Maintenance Fevikwik Servant Ogilvy India Bronze
Household Products & Maintenance Ambipur Nasal Grey India Silver
Media & Publications Screen Real Estate Leo Burnett Bronze
Media & Publications Screen Tarin Leo Burnett Bronze
Business and Home Services AskMe AskMe Pregnant Contract Advertising Bronze
Business and Home Services DHL Express DHL Express Delivery/'India-Thailand', 'India-Russia', 'India-Italy' BBDO India Bronze
Retail Advertising UniverCell Death of High Prices (Aiyya), (Maama), (Rassa) JWT India Bronze
Travel, Entertainment and Leisure Tourism Corporation of Gujarat Limited. Gujarat Festivals-Rann Utsav Hindi Ogilvy India Bronze
Travel, Entertainment and Leisure Tourism Corporation of Gujarat Limited. Gujarat Festivals-Uttarayan Hindi Ogilvy India Bronze
Public Service, Appeals and Charity Saathi Street Kid 2 Leo Burnett Silver
Public Service, Appeals and Charity Saathi Street Kid 1 Leo Burnett Bronze
Radio Craft Category
Subcategory Brand Caption Agency Metal
Voice Performance The Times of India Naaka Mukka Now in English JWT India Silver
Voice Performance UniverCell Death Of High Prices (Aiyya) JWT India Bronze
Voice Performance UniverCell Death Of High Prices (Maama) JWT India Bronze
Voice Performance UniverCell Death Of High Prices (Raasa) JWT India Bronze
Voice Performance Saathi Street Kid-2 Lingo India Bronze
Production Cadbury 5 Star 3D Vigyapan Lingo India Silver
Production Save Our Sisters Healing Phone Numbers Lingo India Bronze
OOH Category
Subcategory Brand Caption Agency Metal
Food Mentos Sour Marbels Head 1 - Rope, Stitches, Nails Ogilvy India Gold
Beverages Maaza Milky Delite Monster, Tank Leo Burnett Bronze
Beverages Coffee Gold Stay Alert - Great Fire of London DDB Mudra Group Silver
Beverages Coffee Gold Stay Alert - New York Blackout DDB Mudra Group Silver
Beverages Coffee Gold Stay Alert - Armenian Internet Shutdown DDB Mudra Group Bronze
Toiletries, Cosmetics and Healthcare Morphy Richards Girl From Rajasthan Contract Advertising Bronze
Toiletries, Cosmetics and Healthcare Morphy Richards Girl In a Saree Contract Advertising Bronze
Toiletries, Cosmetics and Healthcare Pond's Age Miracle Why Hide Your Year? - 1969, 1971, 1977 Ogilvy India Bronze
Clothing,Innerwear, Footwear and Accessories Killer Strech Denims Escape 1 -Bridge Grey India Bronze
Clothing,Innerwear, Footwear and Accessories Killer Strech Denims Escape 1 - Prison Grey India Silver
Household and Business Appliances F-70 Orgasm (Genuine Smile) JWT India Gold
Household and Business Appliances F-70 Pregnancy Test (Genuine Smile) JWT India Silver
Household and Business Appliances F-70 Solitaire (Genuine Smile) JWT India Bronze
Household and Business Appliances Bajaj Exhaust Fans Socks, Cigarette, Fish Leo Burnett Bronze
Household and Business Appliances Electrolux The AC that Cooled Mumbai DDB Mudra Group Bronze
Automotive Vehicles and Accessories Honda Jazz Dog Meridian Communications Bronze
Automotive Vehicles and Accessories Ceat Grip Stop Before - Couple, Little Boy, Pizza Guy, Cyclist, Street Dog Ogilvy India Bronze
Telecom Product & Services Uninor Conversations Multiply - Tiger, Spain, Obama, Dalai Lama, Micheal Jackson, Anna Leo Burnett Bronze
Household Products & Maintenance TIDE Fisherman, Onion Seller, Cook Leo Burnett Bronze
Household Products & Maintenance Titus Knives Fine Cuts - Pear, Orange, Apple Phoenix Ogilvy ,Sri Lanka Silver
Household Products & Maintenance Nirma Dishwashing Bar Lime Fresh - Fish Market, Toilet, Desi Bar Taproot India Bronze
Media & Publications The Times of India Signature Taproot India Silver
Media & Publications The Times of India Stay On, Baba Bengali, Pahalwaan Taproot India Bronze
Business and Home Services Rustomjee Navroz Mubarak ideas@work Bronze
Business and Home Services The Times Of India Visual Classifieds Taproot India Bronze
Business and Home Services Fedrigoni Growing Trees DDB Mudra Group Silver
Retail Advertising Audio Book India Jackie Chan, Dalai Lama, Andre Agassi Taproot India Gold
Travel, Entertainment and Leisure Yatra.com Immigration Stamps TBWA \ India Silver
Travel, Entertainment and Leisure White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Bronze
Travel, Entertainment and Leisure The Times of India Tailor Taproot India Bronze
Corporate Mothers's Pride / Marvel Group of Companies The Curious Case of Chinki, Kabir, Krish, Happy, Bunty Out Of The Box Silver
Public Service, Appeals and Charity ORBO Word Game Elizabeth, Katherine, Vikramaditya, Jonathan Ogilvy India Bronze
Public Service, Appeals and Charity Mumbai Traffic Police Falling Hoarding Draftfcb Ulka Bronze
South Asia Titus Knives Fine Cuts - Pear, Orange, Apple Phoenix Ogilvy ,Sri Lanka Gold
South Asia K.F.C. Numbewraps, Numbersticks, Numbersnacks, Numburgers Publicis Solutions (Leo Burnett - Sri - Lanka) Bronze
Ambient Category
Subcategory Brand Caption Agency Metal
Ambient Media Dulux 3 In 1 Washable Cricket Score Wall Leo Burnett Solutions INC Bronze
Ambient Media Cancer Patients Aid Association Chanting Lighter Ogilvy India Silver
Ambient Media Vodafone Vodafone Santa Zoozoo Mall Activation Ogilvy India Bronze
Ambient Media Door Step School Ink Pad Leo Burnett Bronze
Ambient Media Electrolux The AC that Cooled Mumbai DDB Mudra Group Bronze
Print Category
Subcategory Brand Caption Agency Metal
Food Mentos Sour Marbles Stitches, Nails, Ropes Ogilvy India Gold
Food Nirma Salt Spicy Tongue, Sour Tongue, Bitter Tongue Taproot India Bronze
Beverages Coffee Gold Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London DDB Mudra Group Silver
Toiletries, Cosmetics and Healthcare Morphy Richards Girl In A Saree, Girl From Rajasthan Contract Advertising Bronze
Toiletries, Cosmetics and Healthcare Pond's Age Miracle Why hide your year?- 1971, 1969 Ogilvy India Bronze
Toiletries, Cosmetics and Healthcare Nirma Washing Powder Ketchup Stain- Red T-shirt, Ink Stain- Black Taproot India Bronze
Toiletries, Cosmetics and Healthcare Vaseline Bat BBH Silver
Household and Business Appliances F-70 Orgasm (Genuine Smile), Solitaire (Genuine Smile), Pregnancy Test (Genuine Smile) JWT India Bronze
Household and Business Appliances Bajaj Exhaust Fans Fish, Socks, Cigarette Leo Burnett Bronze
Household and Business Appliances Stedfast Paper Shredders Shredders- Torture Room, Bedroom, Locker Room DDB Mudra Group Silver
Household and Business Appliances Fujifilm Finepix S4000 Beauty Pageant, Lawyer, Politician Grey India Bronze
Automotive Vehicles and Accessories Tata Motors 24X7 On-road assistance Draftfcb Ulka Silver
Telecom Product & Services LG Pig Rediffusion Young & Rubicam Bronze
Household Products & Maintenance Nirma Bartan Bar Lime Fresh - Fish Market, Toilet, Desi Bar Taproot India Silver
Household Products & Maintenance Tide Fisherman, Onion Seller, Cook Leo Burnett Silver
Household Products & Maintenance Rotomac Smooth Tip Pens Balloon-2'- Cross Game, Balloon-3'- Sandwich DDB Mudra Group Bronze
Media & Publications The Times of India Signature Taproot India Bronze
Media & Publications The Times of India Only Bengal Taproot India Bronze
Business and Home Services Marvel Realtors Crack, Italian Marble, Built- Up Area, Black Money TBWA \ India Bronze
Business and Home Services Rustomjee Navroz Mubarak ideas@work Silver
Business and Home Services Rustomjee Bedside Stories, Carpet Area, By the Age, True Story, Square Feet, XBOX, Kids will be Kids ideas@work Bronze
Business and Home Services The Times Of India Visual Classifieds Taproot India Silver
Retail Advertising AudioBook India Jackie Chan, Dalai Lama, Andre Agassi Taproot India Gold
Retail Advertising Blossom Books Gollum, Cat, Tin Man DDB Mudra Group Silver
Travel, Entertainment and Leisure Broken Compass Russian Vodka, American Flag, Mayan Palace Leo Burnett Silver
Travel, Entertainment and Leisure White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Gold
Corporate Mother's Pride/ Marvel Group Of Companies The Curious Case of Chinki, Kabir, Krish, Happy, Bunty Out Of The Box Silver
Corporate Marvel Realtors Watchman, Crack, Built-Up Area, Italian Marbles, Black Money TBWA \ India Bronze
Corporate White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Silver
Corporate Rustomjee Bedside Stories, Carpet Area, By the Age, True Story, Square Feet, XBOX, Kids will be Kids ideas@work Bronze
Corporate Blossom Books Gollum, Cat, Tin Man DDB Mudra Group Silver
Print Craft Category
Subcategory Brand Caption Agency Metal
Art Direction for Print Advertising The Times Of India Visual Classifieds Taproot India Gold
Art Direction for Print Advertising Bajaj Exhaust Fans Socks, Cigarette Leo Burnett Silver
Art Direction for Print Advertising White Collar Hippies Terrorism, Nuclear, Sea Level, BBDO India Silver
Art Direction for Print Advertising Bajaj Bulbs Wrist Watch, Rolling Pin Leo Burnett Gold
Art Direction for Print Advertising Coffee Gold Stay Alert- Armenian Internet Shutdown, New York Blackout, Great Fire Of London DDB Mudra Group Bronze
Art Direction for Print Advertising Nirma Bartan Bar Lime Fresh - Fish Market, Toilet, Desi Bar Taproot India Bronze
Art Direction for Below – the - line work Killer Jeans Strip The Summer Grey India Gold
Art Direction for Below – the - line work WWF Tiger Talk Ogilvy India Silver
Art Direction for Below – the - line work Sennheiser 25 Landmarks That Changed Music(Book) Metal Communication Bronze
Copywriting (Below 100 words) Rustomjee Carpet Area, XBOX ideas@work Silver
Copywriting (Below 100 words) Marvel Realtors Built-Up Area TBWA \ India Bronze
Copywriting (Below 100 words)
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