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Goafest 2012 Creative Abby's: Ogilvy hits four Gold in Direct category
Leads the tally with 5 metals including 4 Gold and a Silver; Taproot India wins 6 awards including 3 Silver and 3 Bronze
BestMediaInfo Bureau | Goa | April 21, 2012
/ "goafest2012")
Direct category of Creative Abby's 2012 had 26 winners out of 46 shortlists on the award night held yesterday at Zuri White Sands.
Bagging 4 Gold and a Silver metals, Ogilvy India remained the leader in this category too. Leo Burnett and 'Jack in the box worldwide' bagged one Gold metal each. In terms of number of metals, Taproot India was on the top of the list with total 6 awards including 3 Silver and 3 Bronze metals.
Take a look at the list of winners in Direct category here:
| Subcategory | Brand | Caption | Agency Name | Metal |
| Dimensional Mail | BBDO | D.I.Y. Wines | BBDO India | Bronze |
| Direct Campaign | P & G/ Gillette Turbo Sensitive | Shave Sutra | BBDO India | Silver |
| Dimensional Mail | HipHop Mens (Spike Hold Gel) | Spike Hold Calendars | Beehive Communication | Bronze |
| Dimensional Mail | Audi | Audi A8L 3D Experience | Creativeland Asia | Silver |
| Direct Response Digital. | Hippo Round - Round | Hippo Momline | Creativeland Asia | Silver |
| Direct Response (TV) | Emirates | Guess where, Fly there | DDB Mudra Group | Bronze |
| Direct Campaign | Emirates | Guess where , fly there | DDB Mudra Group | Bronze |
| Flat Mail | Maharashtra Dyslexia Association | Notebook' | Grey India | Silver |
| Direct Response Digital. | Why This Kolaveri Di Song From the Movie '3' | Why This Kolaveri Di | Jack In the Box Worldwide | Gold |
| Direct Response (Print) | Thomas Cook Forex | Surprisingly swift money transfers | JWT India | Silver |
| Flat Mail | Uninor | Uninor Bill | Leo Burnett | Bronze |
| Dimensional Mail | www.gandhijifont.com | Gandhijifont- Now in Hardcover | Leo Burnett | Gold |
| Flat Mail | Birla Sun Life Insurance | Saptapadi | M&C Saatchi-i | Silver |
| Dimensional Mail | Birla Sun Life Mutual Fund | The Storytelling Sales Kit | M&C Saatchi-i | Bronze |
| Dimensional Mail | ITC Maurya, New Delhi | Legend of Falling Leaves | Ogilvy India | Gold |
| Direct Response (TV) | Fox Crime | The Photographs Case | Ogilvy India | Gold |
| Direct Response Digital. | Fox Crime | The Photographs Case | Ogilvy India | Gold |
| Direct Response Digital. | Future Generali Smart Life Insurance | Video Will | Ogilvy India | Silver |
| Direct Campaign | Fox Crime | The Photographs Case | Ogilvy India | Gold |
| Dimensional Mail | Mother's Pride / Marvel Group Of Companies | The Curious Case Of Children | Out Of the Box | Bronze |
| Flat Mail | Getty Images | Watermark | Taproot India | Silver |
| Direct Response (Print) | The Times of India | Baba Bengali, Pahalwaan, Stay On | Taproot India | Silver |
| Direct Response (TV) | The Times of India | A Day in the Life of India | Taproot India | Bronze |
| Direct Response (Radio) | Save Our Sisters | Healing Phone Number | Taproot India | Bronze |
| Direct Campaign | Airtel | Har Friend Zaroori hai | Taproot India | Silver |
| Direct Campaign | The Times of India | A day in the life of India | Taproot India | Bronze |