Water is now a part of Interbrand network

The strategic branding and design consultancy of DDB Mudra Group will continue to be headed by Ashish Mishra, Chief Strategist & Head since its inception

BestMediaInfo Bureau | Delhi | February 29, 2012

DDB Mudra Group announced in Mumbai yesterday that Water, its strategic branding and design consultancy, will join the Interbrand network and will represent Interbrand in India. Interbrand is arguably the  world's most respected name in brand consulting and works with some of the biggest brands globally including P&G, BMW, British Airways, McDonald's, Intel, Xerox & AT&T, Samsung & Wrigley's. Some of the popular brands recently named and created by Interbrand include Wii, Bravia, Prozac and Viagra, to name a few.

Simon Bailey, CEO, EMEA & LatAm, Interbrand, said, “It is clearly an exciting development that Water will shortly become Interbrand in India. I join Jez Frampton, Global CEO, Interbrand, in extending a warm welcome to the team and in conveying our excitement at the prospect of accelerating the growth of Interbrand in India. This is an extremely positive development and Jez and I both see a bright future ahead.”

Water, as part of the global Interbrand network, will continue to be headed by Ashish Mishra, Chief Strategist & Head since its inception a few years back.

Said Madhukar Kamath,  Group CEO and MD, DDB Mudra Group, “Water is no stranger to Interbrand and in fact Ashish Mishra has worked closely with Interbrand on some of its projects in India. We are very excited that the best in India is teaming up with the best in the world in order to provide best in class business solutions to our clients in India.”

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