RBNL launches 'Choose Your Set-Top-Box Wisely' campaign

To increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes

BestMediaInfo Bureau | Delhi | February 9, 2012

Digitization is all set to revolutionize the television viewing experience, and while operators are undertaking activities to build their brand equity and ensuring that they gain from the eminent shake-out, the consumers understand that the power to enhance their television viewing experience will now lie with them. Reliance Broadcast Network, which has, in a little over a year successfully created a bouquet of a slew of channels through a well crafted strategy, has conceptualized a campaign that excellently complements its television broadcast business.

Aptly titled 'Choose Your Set-Top-Box Wisely', the campaign is tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity.

The multi-media campaign will spread across television, radio, out of home and the digital platforms and will be one of the largest initiatives in this space by any broadcaster. The campaign will be further sustained over the next 26 weeks across all Reliance Group platforms, including BIG FM's 45 station radio network, it's out of home arm - BIG Street, its 7 Channel Television network and its digital platforms.

Speaking on the Campaign, Vishal Rally, Business Head, BIG CBS Networks said, “Digitization will usher a new era of television broadcasting and the Choose Your Set-Top-Box Wisely campaign has been conceptualised and designed to benefit multiple stake-holders across consumers, operators and the channels. We are excited to present the most distinctive and eclectic content mix to the Indian viewers through our bouquet of channels, and encourage them to make a wise decision so they can continue to enjoy experience.”

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Info@BestMediaInfo.com