Nokia does an aircraft wrap for Lumia on Jet Airways aircraft

Lines up 'Spot the Lumia' contest to be a part of an 'Sky Party' on board the branded aircraft

BestMediaInfo Bureau | Delhi | January 11, 2012

Nokia's 'Amazing Everyday Campaign' just got a little more amazing as it unveiled the Lumia branded Jet Airways aircraft in Mumbai yesterday. Branded entirely in the new Lumia colours, the Jet Airways plane will sport the tile interface of the new Nokia smartphone on its windows as well as inside the aircraft.

The aircraft branding also features the names of Nokia employees responsible for this mammoth marketing initiative, acknowledging their contribution to the Lumia launch in India. Nokia also announced an exciting consumer competition, 'Spot the Lumia', where lucky winners will get an opportunity to make it to the 'Sky Party' on this aircraft on January 20, 2011.

Prashanth Mani, General Manager, West, Nokia India, said, “The 'Amazing Everyday' journey has been designed to live and share the consumer's everyday adventures. The Nokia Lumia branded plane with Jet Airways will surely brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark.”

He added, “We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket and luxury helicopter rides. Now, the Lumia aircraft will take the 'amazing' quotient of this campaign a little higher.”

For the 'Spot the Lumia' competition, consumers will have to spot the Lumia -- on the plane or outdoor at Nokia retail points or on TV -- and upload the picture on www.facebook.com/nokiaindia. Fifty consumers with the most innovative pictures will get to attend the amazing Sky Party, which will be a two-hour extravaganza on board the Nokia Lumia Jet flight with some amazing experiences. The aircraft will take off from Mumbai and land back after the party.

Manish Dureja, Vice-President, Marketing, Products & Merchandising at Jet Airways, said, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. All of us at Jet Airways are immensely proud and happy to have innovated to create another first for Indian aviation. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia users would love this unique manner of advertising chosen by their brand.”

The Nokia Lumia Jet aircraft has already started its journey as it flies across destinations in India from January 1 to 31.

Info@BestMediaInfo.com

Info@BestMediaInfo.com