Awarded with Storyboard auto commercials of the year in Car and Bike categories at CNBC-TV18 Overdrive Awards 2012
BestMediaInfo Bureau | Delhi | December 9, 2011
The television commercial of Volkswagen Jetta conceptualized by Mudra Communications was awarded with Storyboard auto commercial of the year in Cars category while TVS Wego TVC was declared the Storyboard auto commercial of the year in Bikes category at the 12th edition of the CNBC-TV18 Overdrive Awards 2012 held yesterday at The Grand, New Delhi.
The ‘Overdrive Awards’ felicitates India’s best automobile manufacturers and is the ultimate benchmark award that every automobile looks up to. The awards were presided by Bhupinder Singh Hooda, Chief Minister of Harayana.
Volkswagen Jetta TVC:
TVS Wego TVC:
The Awards are validated by India’s top notch automobile experts such as Vicky Chandok, President FMSCI; Armaan Ebrahim, an Indian racing driver; Abhay Verma, Senior Correspondent, Overdrive; Sarath Kumar, National Motorcycling Champion; Gaurav Gill, Indian National Rally champion, Production WRC driver; Hari Singh, 5-time Indian National Rally champion; Sirish Chandran, Editor, Overdrive; Bertrand D'souza, Deputy Editor; and Shubhabrata Marmar, Deputy Editor, Overdrive.
The winners of the 12th edition of India’s Most Authoritative Automobile Awards – ‘Overdrive Awards 2012’ are :-
|Micro/Mini Car Of The Year||Hyundai Eon|
|Compact Car Of The Year||Maruti Suzuki Swift|
|Mid Size car of the year||Hyundai Verna|
|Executive Car of the Year||Volkswagen Jetta|
|Compact Bike of the Year||Honda CBR250R|
|Mid-displacement Bike of the Year||Harley-Davidson SuperLow|
|Premium Car of the year||Audi A6|
|Import Car of the year||Audi A8|
|Import SUV of the year||Range Rover Evoque|
|Storyboard auto commercial of the year-Bike||TVS Wego|
|Storyboard auto commercial of the year-Car||Volkswagen Jetta|
|Viewer’s Choice Award (2-wheelers)||Honda CBR250R|
|Viewer’s Choice Award (4-wheelers)||Mahindra XUV500|
|Manufacturer of the year||Toyota Kirloskar Motor|
|Motorsport award of the year||Jaypee Sports International (JPSI)|
|SUV/UV Of The Year||Mahindra XUV500|
|Bike of the year||Honda CBR250R|
|Car of the year||Maruti Suzuki Swift|
Speaking on the occasion, Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ said, "Over a period of 12 years, CNBC-TV18 Overdrive Awards has established a benchmark for automotive excellence within the industry. Each year, with the introduction of new award categories, the CNBC-TV18 Overdrive Awards seek to honour those conglomerates which have set an example in automotive engineering by striking a balance between customer satisfaction and environment conservation. Additionally, year on year, we have also awarded a special salutation to either an individual or an organization for their outstanding contribution to the country thereby felicitating their exemplary services. We hope that, through the medium of CNBC-TV18 Overdrive Awards, the winners as well as the nominees continue to set an example of technological advancement not only in India but globally. These awards are core to the DNA of CNBC-TV18 which has always saluted the excellence in business and leadership by honouring those who have taken India global."
Sirish Chandran, Editor, Overdrive said, “It has been a tough year for the Indian automobile industry, faced with unprecedented challenges and new hurdles. Yet through it all there has been no letup in the pace of technological progress with better efficiency, performance, not to mention style, dynamics and quality being dialed into every new vehicle. Today the Indian customer has the choice of the best cars, bikes and SUVs in the world - there simply are no sub-standard vehicles - and that makes judging the CNBC-TV18 Overdrive Awards that much harder.”
Speaking on this auspicious occasion, Devang Verma, Director Omkar Realtors and Developers said, “It gives us immense pleasure to be associated with CNBC-TV18 and the overdrive awards. We look for many such opportunities for associating with CNBC-TV18.”
Eminent personalities such as Vicky Chandok, President FMSCI; Armaan Ebrahim, an Indian racing driver; Abhay Verma, Senior Correspondent, Overdrive; Sarath Kumar, National Motorcycling Champion; Gaurav Gill, Indian National Rally champion, Production WRC driver; Hari Singh, 5-time Indian National Rally champion; Sirish Chandran, Editor, Overdrive; Bertrand D'souza, Deputy Editor; and Shubhabrata Marmar, Deputy Editor, Overdrive are amongst the juror panelists.