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Infomedia18 launches Better Photography in Hindi

At a cover price of Rs 60, the first issue of the monthly magazine hits newsstands with a print run of 50,000 copies

BestMediaInfo Bureau | Delhi | November 30, 2011

L-R: Madhavan Pillai, Sandeep Khosla, Bandeep Singh, Debatosh Sengupta, Dr Alka Pandey and Pablo Bartholemew

Better Photography, India’s No. 1 photography magazine, has announced the launch of its Hindi edition. It will be the first nationally circulated Hindi photography magazine in the country.

Starting from the December 2011 issue, Better Photography Hindi will be available at the beginning of every month at a cover price of Rs 60. As a special introductory offer, the December, January and February issues will also carry separate Hindi Pocket Guides on people photography, wedding photography and nature photography.

With a print run of 50,000 copies for the first issue, the magazine has 150 pages with a content and advertising ratio of 80:20. In terms of content and print quality, Better Photography Hindi promises to be on a par with the English magazine.

Speaking on the launch, Better Photography Editor, K Madhavan Pillai, said, “With so much of emphasis placed on English media, I am absolutely thrilled that we are the first to launch a nationally circulated monthly magazine on photography in Hindi. Photography is becoming an affordable hobby and art in India.”

“With so many issues, socio?economic or otherwise, photography is the one language that breaks the barriers of the spoken or written word. It helps people ‘see’ the truth for what it is. I am very optimistic about Better Photography Hindi. With Hindi speaking audiences numbering more than the populations of many countries and with smaller cities and towns fast becoming the primary growth drivers, I believe Better Photography Hindi will eventually go on to have more subscribers than our English edition,” he added.

Sandeep Khosla, CEO Publishing, Infomedia 18 Ltd, said, “The decision to launch the Hindi magazine has been based both on a constant feedback from across North India. Better Photography Hindi will reach out to a huge market, especially in the northern and central belt of the country. The reader profile will be similar for both English and Hindi versions. The content will not just be a translation of our English edition; it will have unique content and will focus on techniques, buying advice and tests, tips and tricks, interviews from all over the world and the very latest news.”

Speaking about the promotional plans, Khosla said, “The group has plans to promote the new magazine across Network18 medium including television channels (IBN7, CNBC Awaaz, CNBC TV18, CNN IBN, Lokmat, Colors, MTV, History TV18), websites (Web 18), magazines (Infomedia18) and also other Hindi newspapers, outdoors, radio and point?of?purchase promotions in major Hindi speaking cities such as Lucknow, Jammu, Chandigarh, Kanpur, Delhi among others.”

The magazine was unveiled by Pablo Bartholomew, legendary photojournalist and two?times World Press Photo winner; Debatosh Sengupta, Director, Photo Division, Ministry of Information and Broadcast; Bandeep Singh, Photo Editor, Fortune India magazine; Neeraj Priyadarshi, Photo Editor, The Indian Express, Dr Alok Bharadwaj, Senior VP, Canon India; and Dr Alka Pandey, Consultant, Curator, Art Advisor, India Habitat Centre.


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