BIG Street retains OOH mandate for Line II of Delhi Metro till 2016

The 10.46-km stretch covers prestigious commercial, office, shopping and government office areas of central Delhi

BestMediaInfo Bureau | Mumbai | November 1, 2011

Reliance Broadcast Network's OOH arm, BIG Street, has retained the mandate for the prestigious Line II of Delhi Metro Rail Corporation (DMRC). The 10.46-km stretch covers prestigious commercial, office, shopping and government office areas of central Delhi through its nine high footfall stations (Vishwavidyalaya, Vidhan Sabha, Civil Lines, Kashmiri Gate (interchange between Lines II and I as well as connecting to the Kashmiri Gate ISBT), Chandni Chowk and Chawari Bazaar, New Delhi (connecting to the Reliance Metro – Airport Line), Rajiv Chowk (Connaught Place), Patel Chowk and Central Secretariat (interchange station with Line 6).

DMRC has already been one of the most successful mandates for BIG Street, and especially Line II. The outdoor agency has successfully hosted innovations for DMRC that boast of marquee brands across sectors -- BFSI, FMCG, consumer goods, automobile, fashion, etc.

With the retention of Line II and other DMRC mandates -- Line III (21 stations between Barakhamba and Dwarka)  as well as Delhi Metro Airport Express -- BIG Street has access to 40 Metro stations and nearly 75 per cent of the commuters, making it the largest OOH player in Delhi Metro.

The lines on DMRC, when combined with its digital pods across malls and DMRC stations, street furniture, large format hoardings, Reliance Metro – Airport Line and BIG Cinemas, provides BIG Street a reach of almost 25 lakh Delhiites each day.

Commenting on the development, Rabe T Iyer, Business Head, BIG Street, said, "We feel proud to have bagged this mandate of DMRC for the second time in a row. The DMRC Metro service is probably the most widely used public transport in Delhi whose passengers are mostly professionals across relevant SECs. Within a short time of being in the business we have firmly established ourselves as innovators for a wide variety of our clients. We will continue to provide innovative platforms connecting marketers to relevant audiences.”

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