Mudra Max OOH appoints Subhashish Sarkar as Sr. VP

He will be heading the agency's North & East operations; he joins in here from Percept OOH.

BestMediaInfo Bureau | Delhi | July 26, 2011

Mudra Max (Integrated Engagement & Experience), a part of the Mudra Group has appointed Subhashish Sarkar as Senior Vice President for its outdoor division. He will be heading Mudra Max OOH, North & East and will report directly to Mandeep Malhotra, President, Mudra Max -OOH. Prior to this appointment, he was with Percept as Business Director (North & East).

Subhashish has over 17 years of rich professional experience in Outdoors. His initial years spanning ten years were spent in various positions in the Selvel Vantage Group, across Kolkata, Mumbai and New Delhi.  His next stint was at Outdoor Advertising Professionals (OAP) in 2005 where he was credited with winning the Seagram's (now Pernod Ricard India) OOH business and other major businesses during his tenure till 2010, before moving on to Percept Out Of Home.

Announcing the appointment, Mandeep Malhotra, President, Mudra Max-OOH said, “With Subhashish, we have a seasoned outdoor professional with experience in the Delhi market. His knowledge and professionalism will surely help us deliver superior OOH planning solutions to our clients. Along with strengthening the OOH team in North & East, he will also be working closely with other Mudra Max units integrating some really good work for our clients. We welcome him on board and wish him a long and successful inning.”

Expressing his delight on the appointment, Subhashish said, “It's great to be working for Mudra Max-OOH and their impressive clientele. I look forward to experiencing first-hand the factors that put Mudra Max at the forefront of the communications business in the region.”

Subhashish has worked on various categories like Auto, FMCG, Alcohol, Consumer Durables, Banking and Finance, Real Estate. Some of the notable brands he has worked on include Panasonic, Nestle, Bacardi and Daikin. He is passionate about travelling, photography and experimenting with food.

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