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Cannes Lions 2011: India gets 40 shortlists for Media, Radio, Press & Outdoor
Indian agencies bag 19 shortlists for Press, 7 for Media, 3 for Radio and 11 for Outdoor Lion; Mudra and BBDO top overall tally with 13 shortlists each.
Neha Saraiya | Delhi | June 20, 2011
/ "cannes-lions-image")
After the nominations for three categories broke out over the weekend, there is a fresh list of shortlistings out for the other categories as well. These include categories like Press, Radio, Media and Outdoor where Indian agencies have managed 40 shortlits including 19 shortlists for Press Lions, 11 for Outdoor, 7 for Media and 3 for Radio Lions.
Last year Indian agencies have managed 53 shortlists in these 4 categories with 29 shortlists for Press Lions, 12 shortlists for Outdoor Lions, 6 Entries for Media Lions and 6 entries for Radio Lions.
The count in the Press category, leads by Mudra Communications with six nominations, along with BBDO, Grey Worldwide, Ogilvy & Mather and McCann Worldgroup with three short listings each and one by Taproot India making a total of 19 nominations from India.
McCann Worldgroup brags all the three short listings in the Radio category for their work for Mirc Electronics and Radio Mirchi named as 'Terminator', 'A few Good Men' and 'IRS Callers'.
In the Media category, a total of seven entries have made for the finals with BBDO India at a score of three, followed by Lodestar, Maxus, Contract advertising and McCann Worldgroup each with one short listing each.
In the Outdoor cateogary, Joshbro communications has scored three nominations along with Taproot India with Three nominations and Sorento Heathcare Communications with two nominations, BBDO India with Two Nominations and McCann Worldwide with One nomination.
Combining the shortlists in all 6 categories announced so far, India has got total of 56 shortlists where Mudra Communications and BBDO are jointly on top with 13 nominations each.
Category: Press Lions
| Agency | Title | Advertiser | Product |
| BBDO INDIA Mumbai | NUCLEAR | WHITE COLLAR HIPPIES | TRAVEL COMPANY |
| BBDO INDIA Mumbai | TERRORISM | WHITE COLLAR HIPPIES | TRAVEL COMPANY |
| BBDO INDIA Mumbai | SEA LEVEL | WHITE COLLAR HIPPIES | TRAVEL COMPANY |
| GREY WORLDWIDE INDIA Gurgaon | DENIM | PROCTER & GAMBLE | DOWNY |
| GREY WORLDWIDE INDIA Gurgaon | SWEATER | PROCTER & GAMBLE (IO) | DOWNY |
| GREY WORLDWIDE INDIA Gurgaon | CORDUROY | PROCTER & GAMBLE | DOWNY |
| McCANN WORLDGROUP Mumbai | CITY | ONIDA | ONIDA i21 MOBILE |
| McCANN WORLDGROUP Mumbai | FOREST | ONIDA | ONIDA i21 MOBILE |
| McCANN WORLDGROUP Mumbai | SEA | ONIDA | ONIDA i21 MOBILE |
| MUDRA COMMUNICATIONS Mumbai | BUS | OLIVE TELECOMMUNICATION | OLIVE TRACER PHONES |
| MUDRA COMMUNICATIONS Mumbai | MALL | OLIVE TELECOMMUNICATION | OLIVE TRACER PHONES |
| MUDRA COMMUNICATIONS Mumbai | BLUEPRINT | UNION BANK OF INDIA | HOME LOANS |
| MUDRA COMMUNICATIONS Mumbai | TORTURE ROOM | STEDFAST | SHREDDER MACHINE |
| MUDRA COMMUNICATIONS Mumbai | BEDROOM | STEDFAST | SHREDDER MACHINE |
| MUDRA COMMUNICATIONS Mumbai | LOCKER ROOM | STEDFAST | SHREDDER MACHINE |
| OGILVY & MATHER Mumbai | GUILLOTINE | PERFETTI VAN MELLE, INDIA | MENTOS SOUR MARBELS |
| OGILVY & MATHER Mumbai | SNAKE | PERFETTI VAN MELLE, INDIA | MENTOS SOUR MARBELS |
| OGILVY & MATHER Mumbai | GUN | PERFETTI VAN MELLE, INDIA | MENTOS SOUR MARBELS |
| TAPROOT INDIA Mumbai | VISUAL CLASSIFIED | BENNETT, COLEMAN & CO. | TIMES CLASSIFIED |
Category: Outdoor Lions
| Agency | Title | Advertiser | Product |
| BBDO INDIA Mumbai | NUCLEAR | WHITE COLLAR HIPPIES | TRAVEL COMPANY |
| BBDO INDIA Mumbai | SEA LEVEL | WHITE COLLAR HIPPIES | TRAVEL COMPANY |
| JOSHBRO COMMUNICATIONS Mumbai | CROCODILES | SHOE BAZAR | PETA ANTI-LEATHER FOOTWEAR |
| JOSHBRO COMMUNICATIONS Mumbai | KANGAROOS | SHOE BAZAR | PETA ANTI-LEATHER FOOTWEAR |
| JOSHBRO COMMUNICATIONS Mumbai | SNAKES | SHOE BAZAR | PETA ANTI-LEATHER FOOTWEAR |
| McCANN WORLDGROUP Mumbai | THE CASCADE OF BOOKS | VIDEOCON | EBOOK READER PHONES |
| SORENTO HEALTHCARE COMMUNICATIONS Mumbai | OSAMA/BUSH | WOCKHARDT | OSTEOARTHRITIS THERAPY |
| SORENTO HEALTHCARE COMMUNICATIONS Mumbai | BATMAN/JOKER | WOCKHARDT | OSTEOARTHRITIS THERAPY |
| TAPROOT INDIA Mumbai | DALAI LAMA | AUDIO BOOK INDIA | AUDIO BOOKS |
| TAPROOT INDIA Mumbai | NELSON MANDELA | AUDIO BOOK INDIA | AUDIO BOOKS |
| TAPROOT INDIA Mumbai | HITLER | AUDIO BOOK INDIA | AUDIO BOOKS |
Category: Media Lions
| Agency | Title | Advertiser | Product |
| BBDO INDIA Gurgaon | CALL FROM THE FUTURE | AVIVA LIFE INSURANCE COMPANY INDIA | AVIVA CHILD PLANS |
| BBDO INDIA Gurgaon | HURT LUNGS | ICONGO | ANTI-SMOKING |
| BBDO INDIA Mumbai | SHAVE SUTRA | PROCTER & GAMBLE | GILLETTE MACH3 TURBO SENSITIVE |
| CONTRACT ADVERTISING INDIA Gurgaon | SOLES WITH SOULS | J.K. TYRE & INDUSTRIES | JK TYRE |
| LODESTAR UM Mumbai | THE WORLD'S FIRST NEWSPAPER ON 100% RECYCLED NEWSPRINT | L'OREAL | GARNIER |
| MAXUS Mumbai | WE MIXED INDIA! | TATA SKY | SATELLITE TV SERVICE |
| McCANN WORLDGROUP Mumbai | BLIND CAR | JSM CORPORATION | HARD ROCK CAFÉ ANTI DRINK DRIVING |
Category: Radio Lions
| Agency | Title | Advertiser | Product |
| McCANN WORLDGROUP Mumbai | TERMINATOR | MIRC ELECTRONICS | ONIDA DVD PLAYERS |
| McCANN WORLDGROUP Mumbai | A FEW GOOD MEN | MIRC ELECTRONICS | ONIDA DVD PLAYERS |
| McCANN WORLDGROUP Mumbai | IRS CALLERS | ENIL | RADIO MIRCHI |