Goafest 2011 Creative Abbys: Ogilvy tops with a Grand Prix & 5 Gold

Leo Burnett follows with 3 Gold; Mudra Communications is the agency of the year with 37 metals including 2 Gold, 13 Silver.

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Goafest 2011: A tale of ethos, pathos and what not!

Goafest 2011 Creative Abbys: Ogilvy tops with a Grand Prix & 5 Gold

Leo Burnett follows with 3 Gold; Mudra Communications is the agency of the year with 37 metals including 2 Gold, 13 Silver.

Neha S | Goa | April 11, 2011

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The much awaited Creative Abby's Awards at Goafest 2011 were given at a gala evening on 9th April where Ogilvy & Mather topped the list with only Grand Prix of the year and 5 Gold metals bagging 31 metals in total. Leo Burnet remained on the second position with 3 Gold, 8 Silver and 9 Bronze while with 2 Gold, 13 Silver and 22 Bronze, Mudra Communications declared the Agency of the year.

Take a look at the complete metal tally below:

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MetalAgency NameBrandCaption

Film Single

Food & Beverages
GoldCreativeland AsiaHippo Baked MunchiesFight Hunger, Fight Evil
SilverCreativeland AsiaLMNLast Drop
SilverCreativeland AsiaFrooti Mango DrinkMango Surprise - Park Bench
BronzeOgilvy & MatherCentre FruitJugalbandi
BronzeOgilvy & MatherBingoBingo! SMR Govt office
BronzeMcCann WorldgroupCokeCoke invisible bottle
BronzeOgilvy & MatherCadbury Dairy MilkBus Stop
BronzeContract AdvertisingCadbury CelebrationsKhadoos Chacha
Toiletries
SilverMcCann WorldgroupSanitol Hand SanitizerCleaning Lady
Telecom
GoldOgilvy & MatherVodafoneVodafone Blackberry boys
SilverJWT INDIAAirtelEndless Goodbye
BronzeOgilvy & MatherVodafoneVodafone Delights Campaign
Media & Publications
SilverLeo BurnettKaun Banega CrorepatiAkbar, Khoon
BronzeLeo BurnettKaun Banega CrorepatiSamvidhan
Corporate
SilverMudra CommunicationsBig CinemasSilent National Anthem
BronzeBates 141MTV IndiaKasab
Household and business appliances
BronzeContract AdvertisingMorphy RichardsWeather report
Automotive
BronzeMudra CommunicationsHonda Jazz XBring back the feeling
Business and home services
Bronzeideas@workBigrock.comSavitri Bai
Travel, Entertainment and Leisure
Bronzeideas@workKerala TourismYour moment is waiting
BronzeOgilvy & MatherIndian RailwaysTrain

Film Craft

Direction
GoldChrome PicturesBig CinemaJAN GAN MAN (The Silent National Anthem)
SilverChrome PicturesKaun Banega CrorepatiKoi Bhi Sawal Chhota Nahi Hota (Akbar ka baap -Campaign)
SilverGood MorningAmnesty InternationalDrowning
SilverFootcandles FilmCadbury Dairy MilkShubharam-Bus Stop
BronzeThumbnail PicturesCRSIndia.orgThe visit
Original Music Score
GoldFootcandle FilmsMP TourismSHADOW
SilverNirvana FilmsVoafone DelightsClassroom
SilverGood MorningThe EconomistFootball
BronzeFootcandle FilmsLimcaDoobo Taazgi Mein
Editing
GoldChorme PicturesBig CinemaJan Gan Man (The Silent National Anthem)
SilverCorcoise FilmsAdidas India Marketing Pvt. Ltd.Pure Cricket
SilverBang Bang FilmsIndigoOn Time
SilverFootcandles FilmsMP TourismShadow
BronzeEquinox FilmsHippoBaked Munchies
BronzeThinkpot ProductionNike Sunfeast World 10kThe race
Cinematography
SilverGood MorningAmnesty InternationalDrowning
BronzeNirvana FilmsJazz XBring back the feeling
BronzeChrome PicturesSamsung (AC)Welcome summer
Bronzeideas@workEdelweiss CapitalFinancial Services II
Animation
SilverStudio Eeksaurus ProductionsUshaUsha Sewing Machine
BronzeMilestone FilmsMahindra MaxximoRobot
BronzeNirvana FilmsZuari CementAsli Taaqat ka Champion
Special Effects
GoldBang Bang FilmsIndigoOn  Time
GoldFootcandles FilmMP Tourism"Shadow"
BronzeFootcandle FilmsLimcaDoobo Taazgi Mein
Sound Design
SilverCode Red FilmsReligareArchery
Silver30 Sec Of famePanasonicPanasonic One Moment
BronzeAvakkai FilmsKhaitan FansWind Instruments
Production Design
SilverBang Bang FilmsIndigoOn Time
SilverFootcandles FilmPan Vilas Pan MasalaShaukatganj K Nawab

Print Single

Food and Beverages
SilverOgilvy & MatherSour MarbelsMultiple Suicides - Snake
BronzeOgilvy & MatherSour MarbelsBlackboard
BronzeCreativelad AsiaAppy Fizz and Grappo FizzWhere is the universe?
BronzeMcCann WorldgroupChlormintAmber Fish
Household and Business Appliances
SilverMudra CommunicationsBase BatteriesInstant power backup - Laloo and Rabri
SilverMudra CommunicationsElectrolux MachineRubik's washing
BronzeMcCann EricksonVideoconShelves 1
Automotive
SilverMudra CommunicationsBeetleIconic 2
BronzeMudra CommunicationsVolkswagenTree 1
BronzeMudra CommunicationsVolkswagen PassatPathole
Financial Services
SilverIdeas@workEdelweiss Capitalmill
SilverIdeas@workEdelweiss Capitalgraph
BronzeMudra CommunicationsUnion BankBlueprint 2
Household Products
SilverOgilvy & MatherMayur PlyJet Ski
SilverLeo BurnettFinit - Multi Insect KillerHome Delivery - Bathroom
BronzeLeo BurnettTideTobacco Vendor
BronzeMudra CommunicationsHenko Stain ChampionFirst Impression - Coffee
Media & Publications
SilverMudra CommunicationsThe Economic TimesPower of Ideas- 4 am nightmare
BronzeMudra CommunicationsManorama ClassifiedsA few words - 2
Travel, Entertainment and Leisure
SilverJWT -IndiaBombay Elektrik ProjektGet it out - Boy
BronzeRediffusion Dentsu Y&RThe Gateway HotelChiller
Corporate
SilverBennett, Coleman & Co.The Times of IndiaAman Ki Asha - Peace Needs a War
BronzeMudra CommunicationsLoving hands ministriesDwarf Depression -1
Public Service
SilverJWT - IndiaEhsaasTea Garden
SilverLeo BurnettSambhavna TrustDear Prime Minister
BronzeOgilvy & MatherVodafoneSanctuary Sinful Collection "Seal"
Toiletries, Cosmetics and Healthcare
BronzeMcCann EricksonSanitol Hand SanitizerUrinal
BronzeMudra CommunicationsStopacheFor headache of all sizes - Guest
Clothing
BronzeGrey WorldwideKiller JeansVintage 2
Telecom
BronzeMudra CommunicationsOlive fluidRewind movies
Retail Advertising
BronzeContract AdvertisingShoppers StopTram
Business and home services
BronzeAlok Nanda & Co.Lodha GroupFor Sale

Print Craft

Art Direction for Print Advertising
GoldMudra CommunicationsElectrolux MachineRubik's washing machine
SilverMudra CommunicationsBeetleIconic 1
BronzeMudra CommunicationsLoving Hands MinistriesDwarf Depression - 2
BronzeContract AdvertisingDel Monte SaucesWeird Characters - Dog
BronzeMcCann WorldgroupChlormingAmber Fish
BronzeLeo BurnettFinitHome delivery - exhaust
Art Direction for Below the line
GoldMudra CommunicationsElectroluxRubik's washing machine
SilverMudra CommunicationsStedfast ShreddersJumbled Conspiracy Campaign - Bedroom
BronzeHappy Creative ServicesLeeNever wasted shopping bag
Copywriting
SilverBenett, Coleman & CoThe Times of IndiaAman ki asha - love Pakistan
SilverMudra CommunicationsThe Economic TimesPower of Ideas - 4 am nightmare
BronzeMudra CommunicationsFacseBizzare laws
Illustration
SilverContract AdvertisingDel Monte SaucesWeird Characters - Dog
SilverMudra CommunicationsLoving Hands MinistriesDwarf Depression - 1
BronzeMudra CommunicationsPhillipsFlip citiy - New York
BronzeLeo BurnettFinitHome delivery - exhaust
Typography
Silverideas@work advertising pvt ltdEdelweiss CapitalGraph
SilverLeo BurnettGandhijifontGandhijifont - Devanagri
Photography
SilverAmol Jadhav PhotographyAmol Jadhav PhotographyEye Ball
SilverMudra CommunicationsStedfast ShreddersJumbled Conspiracy Campaign - Locker room

Radio

Food and Beverages
SilverOgilvy & MatherMentosBahane ( Excuses )
SilverContract AdvertisingCadbury CeleberationsChintu
BronzeMcCann WorldgroupFili FollyKachhe
BronzeContract AdvertisingCadbury CeleberationsCollege
BronzeContract AdvertisingCadbury CeleberationsKheer
Household products and Maintenance
SilverOgilvy & MaterFavicol MarineMasterji
SilverMcCann WorldgroupOdomosClap
BronzeMudra CommunicationNippon PaintsAmitabh
Household and business appliance
GoldLeo BurnettBajaj Exhaust FansQawwali
BronzeJWTGodrej SecuritySigns
BronzeMudra CommunicationsKoryo SpeakersTelebrands
BronzeLeo BurnettLingo IndiaSound
Telecom
BronzeMudra CommunicationsOlive MobilesBackwards
BronzeContract AdvertisingLava A10Maa ka Dard
BronzeContract AdvertisingLava A10Girlfriend ki Peeda
Automotive
GoldLeo BurnettH P Racer 4Zafar Bhai
BronzeLeo BurnettH P Racer 4Accident
BronzeLeo BurnettH P Racer 4National Garage
BronzeMudra CommunicationsGulf Oil 4t PlusRukne Bhai
Media & Publication
BronzeLeo BurnettKBCVyatha2-Piliya
BronzeMcCann WorldgroupRadio MirchiVijay
BronzeMcCann WorldgroupDish TVKhichdi 1
Travel Entertainment & Leisure
SilverOgilvy & MatherTourism Corporation of GujaratGir
SilverOgilvy & MatherTourism Corporation of GujaratKutch
BronzeOgilvy & MatherTourism Corporation of GujaratSabarmati
BronzeMcCann WorldgroupDish TVKhichdi 1
Public Service, Appeals and Charity
GoldLeo BurnettSaathiMomment of weakness ( Mother- Daughter)
SilverLeo BurnettSaathiMomment of weakness ( Father- Son)
BronzeGrey WorldwideAkshara Womet's ResourceMother
BronzeMudra CommunicationsAasraDumb Charades
BronzeMudra CommunicationsThe Love TrustMeena
Toiletries
BronzeMudra CommunicationsFeel BreeFeel Free Ghatam
Corporate
BronzeMudra CommunicationsPublic AwarenessFirecracker Cough
Clothing
BronzeLeo BurnettTashiChirkut

Radio Craft

GoldLingo India Pvt Ltd.SaathiMoment of Weakness-Father-Son
SilverLingo India Pvt Ltd.Bajaj Exhaust FansQuawaali
BronzeMorning made mummMenwhopauseMcDonalds
BronzeLingo India Pvt Ltd.Lingo IndiaA-Z language of Sound

Integrated Advertising

Food and Beverages
Grand PrixOgilvy & MatherCadbury Dairy MilkIMC
GoldOgilvy & MatherCadbury Dairy MilkIMC
SilverContract AdvertisingCadbury CelebrationDiwali Campaign
BronzeCreativeland AsiaMango FrootiMango Surprise
Telecom
GoldOgilvy & MatherVodafoneVodafone Delights
BronzeOgilvy & MatherVodafoneBlackberry Boys
Media & Publications
SilverLeo BurnettKaun Banega CrorepatiIntegrated
Corporate
SilverOgilvy & MatherPortfolio Night 8Portfoli Night 8
BronzeBCCLThe Times of IndiaAman ki asha
BronzeBates 141MTV IndiaStay Raw

OOH & Ambient

Ambient Media
GoldMcCann WorldgroupVideocon ZeusThe Cascade of Books
SilverCreativeland AsiaMango FrootiMango Surprise
BronzeOgilvy & MatherFevikwikWorld's quickest Demo
BronzeGrey WorldwideAkshara Woments ResourcesBegging Grooms
Food and Beverages
GoldMcCann WorldgroupHappydent WaveGeek
SilverOgilvy & MatherSour MarblesMultiple suicedes-snake
BronzeContract AdvertisingDel MonteWeird Characters-Dog
BronzeMudra CommunicationReal Good ChickenHand Glove Hygine
Toiletries
GoldSorento HealthcareSammyKnee Batman/Joker
SilverCreativeland AsiaMedimixHandmade Poster - Nature
BronzeCreativeland AsiaMedimixHandmade Poster - assembly
BronzeGrey WorldwideSensodine1 vs 32-Girlfriend
Clothings
SilverGrey WorldwideKiller JeansShreds-Deer
Household & Business
SilverMudra CommunicationBase BatteriesInstant Power Backup "Laloo & Rabri"
BronzeOut of the BoxMother's PrideDance and Music
BronzeGrey WorldwideIntex Widescreen TVFiraffe
Household Products
BronzeOgilve & MatherPictionary Mattel ToysPencil Art - Bike
Telecom
SilverBates 141Virgin MobileMissing Numbers
BronzeOgilve & MatherSoice Mi-300Child Soldier
Corporate
SilverBATES 141MTV IndiaBEG
BronzeBATES 141MTV IndiaSame Sex
Public Service
SilverHappy CreativeLeeNever Wasted Shopping Bag
Travel
BronzeOgilvy & MatherSafari RideAnimal Campaign - Lion
BronzeJWTBombay Elektrik ProjektGet it out-girls
Automotive
BronzeBates 141Fiat LineaPedestrians school children
Financial
BronzeMcCann WorldgroupWestern UnionEurope to Japan
Media
BronzeBates 141MTV IndiaMTV Play Goal
BronzeBates 141MTV IndiaMTV Play Sheep
Retail
BronzeContract AdvertisingShoppers StopTram
Bronzeideas@workVividhaThe recycle poster

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