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Goafest 2011 Creative Abbys: Ogilvy tops with a Grand Prix & 5 Gold
Leo Burnett follows with 3 Gold; Mudra Communications is the agency of the year with 37 metals including 2 Gold, 13 Silver.
Neha S | Goa | April 11, 2011
/ "Goafest2011-banner")
The much awaited Creative Abby's Awards at Goafest 2011 were given at a gala evening on 9th April where Ogilvy & Mather topped the list with only Grand Prix of the year and 5 Gold metals bagging 31 metals in total. Leo Burnet remained on the second position with 3 Gold, 8 Silver and 9 Bronze while with 2 Gold, 13 Silver and 22 Bronze, Mudra Communications declared the Agency of the year.
Take a look at the complete metal tally below:
.
| Metal | Agency Name | Brand | Caption |
Film Single |
|||
| Food & Beverages | |||
| Gold | Creativeland Asia | Hippo Baked Munchies | Fight Hunger, Fight Evil |
| Silver | Creativeland Asia | LMN | Last Drop |
| Silver | Creativeland Asia | Frooti Mango Drink | Mango Surprise - Park Bench |
| Bronze | Ogilvy & Mather | Centre Fruit | Jugalbandi |
| Bronze | Ogilvy & Mather | Bingo | Bingo! SMR Govt office |
| Bronze | McCann Worldgroup | Coke | Coke invisible bottle |
| Bronze | Ogilvy & Mather | Cadbury Dairy Milk | Bus Stop |
| Bronze | Contract Advertising | Cadbury Celebrations | Khadoos Chacha |
| Toiletries | |||
| Silver | McCann Worldgroup | Sanitol Hand Sanitizer | Cleaning Lady |
| Telecom | |||
| Gold | Ogilvy & Mather | Vodafone | Vodafone Blackberry boys |
| Silver | JWT INDIA | Airtel | Endless Goodbye |
| Bronze | Ogilvy & Mather | Vodafone | Vodafone Delights Campaign |
| Media & Publications | |||
| Silver | Leo Burnett | Kaun Banega Crorepati | Akbar, Khoon |
| Bronze | Leo Burnett | Kaun Banega Crorepati | Samvidhan |
| Corporate | |||
| Silver | Mudra Communications | Big Cinemas | Silent National Anthem |
| Bronze | Bates 141 | MTV India | Kasab |
| Household and business appliances | |||
| Bronze | Contract Advertising | Morphy Richards | Weather report |
| Automotive | |||
| Bronze | Mudra Communications | Honda Jazz X | Bring back the feeling |
| Business and home services | |||
| Bronze | ideas@work | Bigrock.com | Savitri Bai |
| Travel, Entertainment and Leisure | |||
| Bronze | ideas@work | Kerala Tourism | Your moment is waiting |
| Bronze | Ogilvy & Mather | Indian Railways | Train |
Film Craft |
|||
| Direction | |||
| Gold | Chrome Pictures | Big Cinema | JAN GAN MAN (The Silent National Anthem) |
| Silver | Chrome Pictures | Kaun Banega Crorepati | Koi Bhi Sawal Chhota Nahi Hota (Akbar ka baap -Campaign) |
| Silver | Good Morning | Amnesty International | Drowning |
| Silver | Footcandles Film | Cadbury Dairy Milk | Shubharam-Bus Stop |
| Bronze | Thumbnail Pictures | CRSIndia.org | The visit |
| Original Music Score | |||
| Gold | Footcandle Films | MP Tourism | SHADOW |
| Silver | Nirvana Films | Voafone Delights | Classroom |
| Silver | Good Morning | The Economist | Football |
| Bronze | Footcandle Films | Limca | Doobo Taazgi Mein |
| Editing | |||
| Gold | Chorme Pictures | Big Cinema | Jan Gan Man (The Silent National Anthem) |
| Silver | Corcoise Films | Adidas India Marketing Pvt. Ltd. | Pure Cricket |
| Silver | Bang Bang Films | Indigo | On Time |
| Silver | Footcandles Films | MP Tourism | Shadow |
| Bronze | Equinox Films | Hippo | Baked Munchies |
| Bronze | Thinkpot Production | Nike Sunfeast World 10k | The race |
| Cinematography | |||
| Silver | Good Morning | Amnesty International | Drowning |
| Bronze | Nirvana Films | Jazz X | Bring back the feeling |
| Bronze | Chrome Pictures | Samsung (AC) | Welcome summer |
| Bronze | ideas@work | Edelweiss Capital | Financial Services II |
| Animation | |||
| Silver | Studio Eeksaurus Productions | Usha | Usha Sewing Machine |
| Bronze | Milestone Films | Mahindra Maxximo | Robot |
| Bronze | Nirvana Films | Zuari Cement | Asli Taaqat ka Champion |
| Special Effects | |||
| Gold | Bang Bang Films | Indigo | On Time |
| Gold | Footcandles Film | MP Tourism | "Shadow" |
| Bronze | Footcandle Films | Limca | Doobo Taazgi Mein |
| Sound Design | |||
| Silver | Code Red Films | Religare | Archery |
| Silver | 30 Sec Of fame | Panasonic | Panasonic One Moment |
| Bronze | Avakkai Films | Khaitan Fans | Wind Instruments |
| Production Design | |||
| Silver | Bang Bang Films | Indigo | On Time |
| Silver | Footcandles Film | Pan Vilas Pan Masala | Shaukatganj K Nawab |
Print Single |
|||
| Food and Beverages | |||
| Silver | Ogilvy & Mather | Sour Marbels | Multiple Suicides - Snake |
| Bronze | Ogilvy & Mather | Sour Marbels | Blackboard |
| Bronze | Creativelad Asia | Appy Fizz and Grappo Fizz | Where is the universe? |
| Bronze | McCann Worldgroup | Chlormint | Amber Fish |
| Household and Business Appliances | |||
| Silver | Mudra Communications | Base Batteries | Instant power backup - Laloo and Rabri |
| Silver | Mudra Communications | Electrolux Machine | Rubik's washing |
| Bronze | McCann Erickson | Videocon | Shelves 1 |
| Automotive | |||
| Silver | Mudra Communications | Beetle | Iconic 2 |
| Bronze | Mudra Communications | Volkswagen | Tree 1 |
| Bronze | Mudra Communications | Volkswagen Passat | Pathole |
| Financial Services | |||
| Silver | Ideas@work | Edelweiss Capital | mill |
| Silver | Ideas@work | Edelweiss Capital | graph |
| Bronze | Mudra Communications | Union Bank | Blueprint 2 |
| Household Products | |||
| Silver | Ogilvy & Mather | Mayur Ply | Jet Ski |
| Silver | Leo Burnett | Finit - Multi Insect Killer | Home Delivery - Bathroom |
| Bronze | Leo Burnett | Tide | Tobacco Vendor |
| Bronze | Mudra Communications | Henko Stain Champion | First Impression - Coffee |
| Media & Publications | |||
| Silver | Mudra Communications | The Economic Times | Power of Ideas- 4 am nightmare |
| Bronze | Mudra Communications | Manorama Classifieds | A few words - 2 |
| Travel, Entertainment and Leisure | |||
| Silver | JWT -India | Bombay Elektrik Projekt | Get it out - Boy |
| Bronze | Rediffusion Dentsu Y&R | The Gateway Hotel | Chiller |
| Corporate | |||
| Silver | Bennett, Coleman & Co. | The Times of India | Aman Ki Asha - Peace Needs a War |
| Bronze | Mudra Communications | Loving hands ministries | Dwarf Depression -1 |
| Public Service | |||
| Silver | JWT - India | Ehsaas | Tea Garden |
| Silver | Leo Burnett | Sambhavna Trust | Dear Prime Minister |
| Bronze | Ogilvy & Mather | Vodafone | Sanctuary Sinful Collection "Seal" |
| Toiletries, Cosmetics and Healthcare | |||
| Bronze | McCann Erickson | Sanitol Hand Sanitizer | Urinal |
| Bronze | Mudra Communications | Stopache | For headache of all sizes - Guest |
| Clothing | |||
| Bronze | Grey Worldwide | Killer Jeans | Vintage 2 |
| Telecom | |||
| Bronze | Mudra Communications | Olive fluid | Rewind movies |
| Retail Advertising | |||
| Bronze | Contract Advertising | Shoppers Stop | Tram |
| Business and home services | |||
| Bronze | Alok Nanda & Co. | Lodha Group | For Sale |
Print Craft |
|||
| Art Direction for Print Advertising | |||
| Gold | Mudra Communications | Electrolux Machine | Rubik's washing machine |
| Silver | Mudra Communications | Beetle | Iconic 1 |
| Bronze | Mudra Communications | Loving Hands Ministries | Dwarf Depression - 2 |
| Bronze | Contract Advertising | Del Monte Sauces | Weird Characters - Dog |
| Bronze | McCann Worldgroup | Chlorming | Amber Fish |
| Bronze | Leo Burnett | Finit | Home delivery - exhaust |
| Art Direction for Below the line | |||
| Gold | Mudra Communications | Electrolux | Rubik's washing machine |
| Silver | Mudra Communications | Stedfast Shredders | Jumbled Conspiracy Campaign - Bedroom |
| Bronze | Happy Creative Services | Lee | Never wasted shopping bag |
| Copywriting | |||
| Silver | Benett, Coleman & Co | The Times of India | Aman ki asha - love Pakistan |
| Silver | Mudra Communications | The Economic Times | Power of Ideas - 4 am nightmare |
| Bronze | Mudra Communications | Facse | Bizzare laws |
| Illustration | |||
| Silver | Contract Advertising | Del Monte Sauces | Weird Characters - Dog |
| Silver | Mudra Communications | Loving Hands Ministries | Dwarf Depression - 1 |
| Bronze | Mudra Communications | Phillips | Flip citiy - New York |
| Bronze | Leo Burnett | Finit | Home delivery - exhaust |
| Typography | |||
| Silver | ideas@work advertising pvt ltd | Edelweiss Capital | Graph |
| Silver | Leo Burnett | Gandhijifont | Gandhijifont - Devanagri |
| Photography | |||
| Silver | Amol Jadhav Photography | Amol Jadhav Photography | Eye Ball |
| Silver | Mudra Communications | Stedfast Shredders | Jumbled Conspiracy Campaign - Locker room |
Radio |
|||
| Food and Beverages | |||
| Silver | Ogilvy & Mather | Mentos | Bahane ( Excuses ) |
| Silver | Contract Advertising | Cadbury Celeberations | Chintu |
| Bronze | McCann Worldgroup | Fili Folly | Kachhe |
| Bronze | Contract Advertising | Cadbury Celeberations | College |
| Bronze | Contract Advertising | Cadbury Celeberations | Kheer |
| Household products and Maintenance | |||
| Silver | Ogilvy & Mater | Favicol Marine | Masterji |
| Silver | McCann Worldgroup | Odomos | Clap |
| Bronze | Mudra Communication | Nippon Paints | Amitabh |
| Household and business appliance | |||
| Gold | Leo Burnett | Bajaj Exhaust Fans | Qawwali |
| Bronze | JWT | Godrej Security | Signs |
| Bronze | Mudra Communications | Koryo Speakers | Telebrands |
| Bronze | Leo Burnett | Lingo India | Sound |
| Telecom | |||
| Bronze | Mudra Communications | Olive Mobiles | Backwards |
| Bronze | Contract Advertising | Lava A10 | Maa ka Dard |
| Bronze | Contract Advertising | Lava A10 | Girlfriend ki Peeda |
| Automotive | |||
| Gold | Leo Burnett | H P Racer 4 | Zafar Bhai |
| Bronze | Leo Burnett | H P Racer 4 | Accident |
| Bronze | Leo Burnett | H P Racer 4 | National Garage |
| Bronze | Mudra Communications | Gulf Oil 4t Plus | Rukne Bhai |
| Media & Publication | |||
| Bronze | Leo Burnett | KBC | Vyatha2-Piliya |
| Bronze | McCann Worldgroup | Radio Mirchi | Vijay |
| Bronze | McCann Worldgroup | Dish TV | Khichdi 1 |
| Travel Entertainment & Leisure | |||
| Silver | Ogilvy & Mather | Tourism Corporation of Gujarat | Gir |
| Silver | Ogilvy & Mather | Tourism Corporation of Gujarat | Kutch |
| Bronze | Ogilvy & Mather | Tourism Corporation of Gujarat | Sabarmati |
| Bronze | McCann Worldgroup | Dish TV | Khichdi 1 |
| Public Service, Appeals and Charity | |||
| Gold | Leo Burnett | Saathi | Momment of weakness ( Mother- Daughter) |
| Silver | Leo Burnett | Saathi | Momment of weakness ( Father- Son) |
| Bronze | Grey Worldwide | Akshara Womet's Resource | Mother |
| Bronze | Mudra Communications | Aasra | Dumb Charades |
| Bronze | Mudra Communications | The Love Trust | Meena |
| Toiletries | |||
| Bronze | Mudra Communications | Feel Bree | Feel Free Ghatam |
| Corporate | |||
| Bronze | Mudra Communications | Public Awareness | Firecracker Cough |
| Clothing | |||
| Bronze | Leo Burnett | Tashi | Chirkut |
Radio Craft |
|||
| Gold | Lingo India Pvt Ltd. | Saathi | Moment of Weakness-Father-Son |
| Silver | Lingo India Pvt Ltd. | Bajaj Exhaust Fans | Quawaali |
| Bronze | Morning made mumm | Menwhopause | McDonalds |
| Bronze | Lingo India Pvt Ltd. | Lingo India | A-Z language of Sound |
Integrated Advertising |
|||
| Food and Beverages | |||
| Grand Prix | Ogilvy & Mather | Cadbury Dairy Milk | IMC |
| Gold | Ogilvy & Mather | Cadbury Dairy Milk | IMC |
| Silver | Contract Advertising | Cadbury Celebration | Diwali Campaign |
| Bronze | Creativeland Asia | Mango Frooti | Mango Surprise |
| Telecom | |||
| Gold | Ogilvy & Mather | Vodafone | Vodafone Delights |
| Bronze | Ogilvy & Mather | Vodafone | Blackberry Boys |
| Media & Publications | |||
| Silver | Leo Burnett | Kaun Banega Crorepati | Integrated |
| Corporate | |||
| Silver | Ogilvy & Mather | Portfolio Night 8 | Portfoli Night 8 |
| Bronze | BCCL | The Times of India | Aman ki asha |
| Bronze | Bates 141 | MTV India | Stay Raw |
OOH & Ambient |
|||
| Ambient Media | |||
| Gold | McCann Worldgroup | Videocon Zeus | The Cascade of Books |
| Silver | Creativeland Asia | Mango Frooti | Mango Surprise |
| Bronze | Ogilvy & Mather | Fevikwik | World's quickest Demo |
| Bronze | Grey Worldwide | Akshara Woments Resources | Begging Grooms |
| Food and Beverages | |||
| Gold | McCann Worldgroup | Happydent Wave | Geek |
| Silver | Ogilvy & Mather | Sour Marbles | Multiple suicedes-snake |
| Bronze | Contract Advertising | Del Monte | Weird Characters-Dog |
| Bronze | Mudra Communication | Real Good Chicken | Hand Glove Hygine |
| Toiletries | |||
| Gold | Sorento Healthcare | Sammy | Knee Batman/Joker |
| Silver | Creativeland Asia | Medimix | Handmade Poster - Nature |
| Bronze | Creativeland Asia | Medimix | Handmade Poster - assembly |
| Bronze | Grey Worldwide | Sensodine | 1 vs 32-Girlfriend |
| Clothings | |||
| Silver | Grey Worldwide | Killer Jeans | Shreds-Deer |
| Household & Business |
|||
| Silver | Mudra Communication | Base Batteries | Instant Power Backup "Laloo & Rabri" |
| Bronze | Out of the Box | Mother's Pride | Dance and Music |
| Bronze | Grey Worldwide | Intex Widescreen TV | Firaffe |
| Household Products |
|||
| Bronze | Ogilve & Mather | Pictionary Mattel Toys | Pencil Art - Bike |
| Telecom | |||
| Silver | Bates 141 | Virgin Mobile | Missing Numbers |
| Bronze | Ogilve & Mather | Soice Mi-300 | Child Soldier |
| Corporate | |||
| Silver | BATES 141 | MTV India | BEG |
| Bronze | BATES 141 | MTV India | Same Sex |
| Public Service | |||
| Silver | Happy Creative | Lee | Never Wasted Shopping Bag |
| Travel |
|||
| Bronze | Ogilvy & Mather | Safari Ride | Animal Campaign - Lion |
| Bronze | JWT | Bombay Elektrik Projekt | Get it out-girls |
| Automotive | |||
| Bronze | Bates 141 | Fiat Linea | Pedestrians school children |
| Financial |
|||
| Bronze | McCann Worldgroup | Western Union | Europe to Japan |
| Media |
|||
| Bronze | Bates 141 | MTV India | MTV Play Goal |
| Bronze | Bates 141 | MTV India | MTV Play Sheep |
| Retail |
|||
| Bronze | Contract Advertising | Shoppers Stop | Tram |
| Bronze | ideas@work | Vividha | The recycle poster |