Goafest 2011

Goafest 2011 Creative Abbys: M&C Saatchi leads in Direct Category

M&C Saatchi wins 3 metals followed by Grey and Mudra Communications winning 2 each.

BestMediaInfo Bureau

09 Apr 2011 11:42 IST

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Goafest 2011: A tale of ethos, pathos and what not!

Goafest 2011 Creative Abbys: M&C Saatchi leads in Direct Category

M&C Saatchi wins 3 metals followed by Grey and Mudra Communications winning 2 each.

Neha S | Goa | April 9, 2011

Amidst the Media Abby's, Goafest 2011 also announced the Creative Abbys for Direct categories where M&C Saatchi, OgilvyOne Worldwide and Bates141 bagged 1 Gold each.

Take a look at the complete list below:

Category	Metal	Creative Agency	Campaign
Direct - Flat mail	Silver	M&C Saatchi	Flat mailer for Birla Sun Life Insurance
Direct - Dimensional mail	Silver	M&C Saatchi	3D mailer for Aditya Birla Finance
Direct	Gold	M&C Saatchi	Annaprasan for Birla Sun Life
	Gold	OgilvyOne Worldwide	Dum Pukht - A Sensory Experience to a 400 years Old culinary tradition
	Silver	McCann	Videocon Zeus - The Cascade of Books
	Silver	Grey	Pantene - Magic Drain Opener
	Silver	Grey	Wi5 Take the pledge
Direct - Respose Print		Mudra Communications	Volkswagen Vento - Talking newspaper
Interactive - Website Consumer Category	Silver	BC Webwise	Allen Solly
Interactive - Website Services Category:	Silver	Mudra Communications	Idea Cellular, Idea MTV roadies mobile challenge
Branded content for internet including games	Silver	digivaasi	Happydent waves shineshah campaign
Interactive: Creative use of social media	Silver	Creativeland Asia	Hippo Baked Munches T-Tracking Inventory Through Twitter
Creative use of viral or online video	Gold	Bates 141	Virgin Mobile - Indian Panga League

The Creative Abbys in all categories are to be announced today. Watch this space.

Best Media Info twitted live during Media Abbys awards yesterday. Follow us on twitter for live updates on winners of Creative Abbys.

Neha@BestMediaInfo.com

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