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Goafest 2011 Creative Abbys: M&C Saatchi leads in Direct Category
M&C Saatchi wins 3 metals followed by Grey and Mudra Communications winning 2 each.
Neha S | Goa | April 9, 2011
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Amidst the Media Abby's, Goafest 2011 also announced the Creative Abbys for Direct categories where M&C Saatchi, OgilvyOne Worldwide and Bates141 bagged 1 Gold each.
Take a look at the complete list below:
| Category | Metal | Creative Agency | Campaign |
| Direct - Flat mail | Silver | M&C Saatchi | Flat mailer for Birla Sun Life Insurance |
| Direct - Dimensional mail | Silver | M&C Saatchi | 3D mailer for Aditya Birla Finance |
| Direct | Gold | M&C Saatchi | Annaprasan for Birla Sun Life |
| Gold | OgilvyOne Worldwide | Dum Pukht - A Sensory Experience to a 400 years Old culinary tradition | |
| Silver | McCann | Videocon Zeus - The Cascade of Books | |
| Silver | Grey | Pantene - Magic Drain Opener | |
| Silver | Grey | Wi5 Take the pledge | |
| Direct - Respose Print | Mudra Communications | Volkswagen Vento - Talking newspaper | |
| Interactive - Website Consumer Category | Silver | BC Webwise | Allen Solly |
| Interactive - Website Services Category: | Silver | Mudra Communications | Idea Cellular, Idea MTV roadies mobile challenge |
| Branded content for internet including games | Silver | digivaasi | Happydent waves shineshah campaign |
| Interactive: Creative use of social media | Silver | Creativeland Asia | Hippo Baked Munches T-Tracking Inventory Through Twitter |
| Creative use of viral or online video | Gold | Bates 141 | Virgin Mobile - Indian Panga League |
The Creative Abbys in all categories are to be announced today. Watch this space.
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