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Goafest 2011: Maxus on top with 33 shortlists
Total 133 works by 17 agencies will compete for the Media Abbys this year.
Neha S | Delhi | March 21, 2011
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India's biggest advertising and awards festival Goafest 2011 has just announced the Media Abby's shortlist where 133 works by 17 agencies will compete for the Awards this year.
Out of total 133 shortlists, Maxus is on top with 33 followed by Lodestar and Mindshare with 19 each. Mudra Max has secured 16 shortlists while Mediacom remains at 5th position with 11 shortlists. Mediacom is closely followed by Madison which has secured 10 shortlists this year.
Creativeland Asia has been shortlisted in 5 categories while OMD is at 8th position with 4 shortlists followed by MEC with 3 shortlists.
Dialogue Factory, Isobar, McCann World Group, Percept Media and R K Swamy Media Group have managed to get 2 shortlists each. Lintas Media Group, Starcom Worldwide and TELibrahma have secured one nominations each.
See the complete list below:
| BEST USE OF TV | Media Agency | Case Study Title |
| Maxus | 3 hours movie fun - Packed in one | |
| Maxus | 1st ever Animation Movie on telivision garners 250% higher Viewership | |
| MEC | LG Mallika -E- Kitchen | |
| MEC | The making of a guinness world record | |
| Mediacom | India's first reality show in a car! | |
| Maxus | To break clutter , add to the clutter | |
| Maxus | Dr jekyll and Mr Hyde | |
| Madison Media Plus | Airtel superstar rating -100% bollywood passion | |
| Madison Media Infinity 1 | Amplifying the cooling credentials of nihar thanda | |
| Maxus | We Mixed India ! | |
| BEST USE OF CINEMA | Media Agency | Case Study Title |
| OMD | Intel turbo cinema | |
| Lodestar UM | Mahindra Two Wheeler Vroom | |
| Lodestar UM | Break ke baad - a movie like an AFP | |
| Lodestar UM | Ulta seating plan | |
| Maxus | Take the experience to the consumer | |
| BEST USE OF NEWSPAPERS AND MAGAZINES | Media Agency | Case Study Title |
| Mindshare | No Daag No Dhabba | |
| Maxus | Arrow Hijacks president Obama! | |
| R K Swamy Media Group | Siemens Answers that last… | |
| Lodestar UM | Ideas Worth Their Weight In Paper | |
| Mediacom | "People Read Newspaper.Till we made the newspaper talk!'' | |
| Mediacom | The handwritten newspaper for a handcrafted car!'' | |
| Mediacom | "An Innovation that literlly cut through the clutter & competition!'' | |
| Maxus | Over 30,000 personalized demos Concurrently! | |
| Maxus | World's First Print Advertising through Co-Creation | |
| Madison Infinity 1 | TOI KA ''Dil Toh Bachha Hai Ji'' | |
| Madison Media Infinity 1 | Kumdum Turns to Facebook to Build Personal Recommendation | |
| BEST USE OF OUTDOOR & AMBIENT MEDIA | Media Agency | Case Study Title |
| Mindshare | Used Mobile saved papers | |
| MEC | Size Does Matter | |
| Lodestar UM | We Cover Everything | |
| Lodestar UM | Largest Everlasting OOH Site | |
| Mudra Max | VW Cart Trolley | |
| Dialogue Factory | Muje Nahi Ho Sakta | |
| Mudra Max | Philips Mood Lighting | |
| Mudra Max | Art Attack | |
| Mudra Max | Weeping Kids Chetna Foundation | |
| Creativeland Asia Pvt. Ltd. | Mango Surprise | |
| McCANN World Group | Clothesline | |
| McCANN World Group | Fire Scooter | |
| BEST USE OF SP.EVENTS & STUNT/LIVE ADVERTISING | Media Agency | Case Study Title |
| Maxus | N8 PC Missing | |
| Maxus | Sanifresh Shine Community Service | |
| Maxus | 120000Wishes+Alpenliebe Eclairs=Tallest Christmas Tree in India | |
| Mediacom | Polo Pulls Off The Ultimate Stunts! | |
| Mediacom | Smile India Movement- Bringing Cheer to India | |
| Mediacom | Skoda Yeti Right of Way Expedition | |
| Mindshare | Tying the Knot Of 3 Roses | |
| Dialogue Factory | Chor Machaye Shor | |
| Mudra Max | Weeping Kids Chetna Foundation | |
| Creativeland Asia Pvt. Ltd. | Mango Surprise | |
| BEST USE OF RADIO | Media Agency | Case Study Title |
| Mindshare | War Of The Radio Station- Dillogical Style | |
| Maxus | My Nokia Moments | |
| Maxus | Crocodile Hosts A Radio Show | |
| Maxus | Five Dregree on the Richter Scale | |
| Maxus | Sonata Bandhan | |
| Lintas Media Group | Red FM Turns Blue FM For The "BLUE EYED BOY" | |
| Lodestar UM | Nano Superdrive- Using Reality To Break Barriers Of Perception | |
| Lodestar UM | All Out Macchar Jockey | |
| Maidson Media Plus | Airtel 1 Play Fever-From Impulse Entertainment To Incremental Business | |
| Maidson Media Infinity 1 | Nihar Naturals Jasmine Leading Women On The Path Of Samajhdari | |
| BEST USE OF INTERNET AND DIGITAL MEDIA | Media Agency | Case Study Title |
| Maxus | N8 PC MISSING | |
| Mindshare | Breaking language barriers | |
| Mindshare | A paperless world is Possible | |
| Mindshare | Write The future - AR | |
| OMD | Axe Angels Club | |
| Isobar | Easytone | |
| Mindshare | A Quick Call and say goodby to headache | |
| Maxus | Cookies Almighty | |
| Mindshare | Cornetto "Luv Reels" | |
| Creativeland Asia Pvt.Ltd. | Plan T-Tracking Inventory Through Twitter | |
| BEST USE OF SPONSORSHIP | Media Agency | Case Study Title |
| Maxus | FIH World Cup Hockey | |
| Maxus | Centerfresh zips up lovers caught cheating | |
| RK Swamy Media Group | Cricket & Hunger Ke Side Effect | |
| Lodestar UM | Amul Masterchef 'Tasty Dish Warna Game Finish' | |
| Lodestar UM | Tata Photon+:Creating a Mnemonic for Speed | |
| Lodestar UM | Do-do-do Muqabala | |
| Lodestar UM | My Song Idol | |
| Maxus | To Break Clutter,add to the clutter | |
| Mindshare | The Largest E- Stadium in the World | |
| Maxus | Evolution of Sponsorship | |
| Madison Media Plus | Airtel Super Star Rating-100% Bollywood Passion | |
| BEST USE OF BRANDED CONTENT | Media Agency | Case Study Title |
| Maxus | The assignment | |
| Maxus | 1st ever Animation Movie on telivision garners 250% higher viewership | |
| Starcom Worldwide | Tabbing on koffee with karan | |
| MATES Madison Team Works | Paint my love with Asian Paints | |
| MATES Madison Team Works | Samsonite takes a journey with my name is | |
| Lodestar UM | Enjoy the Kitkat Break | |
| Mindshare | Axe and the land of good times | |
| Mindshare | Cornetto 'Luv reels' | |
| Madison Media Plus | Airtel superstar ratings -100% bollywood passion | |
| BEST USE OF MIXED MEDIA | MEDIA AGENCY | CASE STUDY TITLE |
| Mindshare | Pepsi engages youth by creating india's Biggest ever game | |
| Maxus | Main bhi coach | |
| Mindshare | Project Bauhaus | |
| Maxus | Tanishq Wedding Vows | |
| Mindshare | A paperless world is possible | |
| Isobar | Philips grooming campaign | |
| Lodestar UM | India-Pakistan -The war for peace | |
| Mediacom | The most spectacular car launch that India had seen! | |
| Mindshare | The little warrior's mission | |
| Maxus | Over 30,000 personalized demos Concurrently! | |
| Mudra Max | 3Idiots | |
| BEST USE OF NEVER BEFORE MEDIA | MEDIA AGENCY | CASE STUDY TITLE |
| Percept Media | RJ Style O Meter | |
| Lodstar UM | We Cover Everything | |
| Mindshare | TyingThe Knot with 3 Roses | |
| Mudra Max | Western Union: Chand Mubarak | |
| Creativeland Asia Pvt Ltd | Paln T-Tracking Inventory Through Twitter | |
| BEST USE OF YOUTH MARKETING | MEDIA AGENCY | CASE STUDY TITLE |
| Maxus | Let Your Eyes Talk | |
| Maxus | N8 PC MISSING | |
| OMD | Clean & Clear Times Fresh Face 2010..Make Me Famous | |
| Lodestar UM | Coke Shadow | |
| Mediacom | ''Polo drives in with Indian youth!'' | |
| Mindshare | Cornetto 'Luv Reels' | |
| Mudra Max | Orbit 12th Man | |
| Mudra Max | 7up Allu Non-stop | |
| Mudra Max | 7up Lemon Pattalam Season 2 | |
| Mudra Max | VU Live | |
| BEST USE OF VERTICAL MARKETING | Media Agency | Case Stury Title |
| Maxus | Let Yours Eyes Talk | |
| Lodestar UM | India-Pakistan: The War For Peace | |
| Mindshare | A Quick Call & Say Good Bye To Headache | |
| Mudra Max | 3Idiots | |
| Mudra Max | Economic Times-Power of Ideas | |
| BEST USE OF PRO BONO MARKETING | Media Agency | Case Stury Title |
| Maxus | Phir Dil Do Hockey Ko | |
| Maxus | Nokia Music Theatre | |
| Percept Media | RJ Style O Meter | |
| Lodestar UM | A Lifetime Partnership | |
| Lodestar UM | All Out Fumigation Drive | |
| BEST COMMUNICATION STRATEGY | Media Agency | Case Stury Title |
| Maxus | Nokia Music Theatre | |
| Mediacom | "Skoda Yeti Right of Way Expedition" | |
| Mediacom | "The Most Spectacular car Launch That India had seen!" | |
| Mudra Max | 3Idiots | |
| Mudra Max | Economic Times-Power of Ideas | |
| Creativeland Asia Pvt.Ltd. | Plan T-Tracking Inventory Through Twitter | |
| BEST CONTRIBUTION TO A CAMPAIGN | Media Agency | Case Stury Title |
| OMD | Clean and Clear Times fresh face 2010 | |
| TELibrahma Convergent Communication Pvt | Busday Gets Busier with mobile | |
| Mudra Max | Big Cinemas-Silent Anthem |