Vizeum India Wins Media Duties For TTK Healthcare

Account size is pegged in the region of Rs.10-12 crore; incumbent on the business is Mindshare.

BestMediaInfo Bureau | Delhi | January 5, 2011

Aegis Media's Vizeum has continued its dream run in new business wins by opening the New Year with the media AOR of TTK Healthcare Limited. The business estimated to be worth around Rs.10 Cr moves to Vizeum from Mindshare.

TTK Healthcare Ltd., a part of the TTK Group, was incorporated in 1958 and went public in 1985. The company's excellent repertoire of brands includes Woodward's Gripe Water, Eva range of personal care products and Good Home range of home care solutions.

Commenting on the win, said S Yesudas, Managing Director, Indian Sub-continent, Vizeum “We are thrilled  with this win and welcome TTK Healthcare into the Vizeum family.  We are thankful to the Client  Management and Marketing Team for their faith in us. This business will be handled out of our Chennai office. Am delighted to see our Chennai operation taking a formidable position in the market in such short span.”

“It's wonderful to see Vizeum win so many clients and evolve as a strong, national media agency, in such a short time, under Yesu's (Yesudas) able leadership. Vizeum has become a very important part of Aegis Media's spectacular growth and turnaround in India and I expect it to continue being in that role for years to come. As I join Yesu in welcoming TTK Healthcare Ltd to our family of clients, I feel very proud of the entire Vizeum team” said Ashish Bhasin, Chairman India & CEO South East Asia – Aegis Media / Director Posterscope - APAC.

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