Vizeum India Wins Media Duties For Lotus Herbals

It was a multi-agency pitch; the account size is estimated at Rs.20 crore.

BestMediaInfo Bureau | Delhi | January 25, 2011

Just two week after announcing their appointment by TTK Healthcare, Vizeum India has been named the media AoR for Lotus Herbals Ltd.  The company is getting into electronic media after a long gap and has set aside approx Rs.20 Cr for the purpose. Vizeum is charged with optimizing the same.

Lotus Herbals, a trusted household name when it comes to natural personal care products that contain diverse herbs which protect, heal and enhance face, body and hair, in a nature safe way based on 5000 year old wisdom of Ayurdeva backed by modern, scientific knowledge.

Lotus Herbals is one of the first ISO 9001 (2000) certified companies in the Indian Personal Care industry and follows strict GMP (Good Manufacturing Practices) guidelines and most products are approved by US FDA.

Established in 1993, with a history of innovative concepts and products (1^st sun protection line, skin care gels, micro-encapsulated natural actives) under its belt, is today a famed, trusted, valued and popularly sought-after beauty brand in prominent Asian and European countries.

Confirming the appointment of Vizeum, said Mr Nitin Passi, Director, Lotus Herbals Ltd. “We have chosen Vizeum as our media partners from a wide range of options available to us.  Besides, their understanding of the media market place and innovative thinking ability, we also liked the passion exhibited by the Team.  We have extremely ambitious growth plans and we look forward to building a long term partnership with Vizeum as well as our creative agency Saints and Warriors in achieving our objectives.”

S Yesudas, Managing Director, Indian sub-continent, Vizeum said “We are thrilled at this opportunity. I take pleasure in welcoming Lotus Herbals to the Vizeum family. We are acutely aware of the challenges ahead of us, considering the client's ambitious growth plans and will do all that's required from our end to deliver on the objectives set out by the client, working in tandem with the creative agency.  This business will be handled out of our Delhi office under the leadership of Harit Pant”

Vizeum operates in 55 countries with the belief of building bridges of relevance between brands and consumers in a meaningful manner understanding the sub conscious motivations of

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