Kellogg India Ropes In Percept OOH For Activation Program

Handles wet sampling activation program in modern retail for this newly launched product of Kellogg India Pvt.Ltd

BestMediaInfo Bureau | Delhi | November 8, 2010

Kellogg India Pvt. Ltd roped in Percept Out Of Home to handle the activation program of Kellogg's Heart to Heart Oats, a newly launched product in the ready to cook category. The activity kick started in the month of August in Mumbai, Chennai, Bangalore and Hyderabad and will continue in the next phase as an on-going process on weekends. The activities were conducted in 5 outlets in each city including big retailers like Total, Tesco, Hyper city and Big Bazaar.

The activation was conducted in retail with an objective to create awareness about the newly launched product, induce trials and encourage sales. Percept Out Of Home conceptualized an in– store wet sampling activation program which included the process of cooking oats in the store and sample it amongst consumers with the help of an electric induction stove. This was followed by free BP check ups with Digital BP machines and an interactive session through an interesting Cholesterol IQ Quiz.

Commenting on this Sanjay Pareek, President–Percept Out of Home said,” The modern retail is seeing lots of activity by brands and has become an important consumer engagement platform, and the Percept Out of Home Retail team is poised to exploit this opportunity through Brand engagements like Kellogg. This is the first time that we have been able to do a 'wet sampling' in modern Retail.

He added, “ The Retail vertical of Percept Out of Home is already doing some cutting edge work for clients Like Daiken, Dell, Pepsi and Tips and Toes, and you will see them rising up the value chain of Retail solutions for clients in the near future, through the “Idea Cell” of the company. ”

Elaborated Prashant Gunthey, Business Head- Retail and Strategic Initiatives, Percept Out Of Home, “Percept OOH successfully demonstrated its strong capabilities in being able to roll out innovative and highly effective retail solutions over a countrywide footprint in a very short span of time to meet with the demands, arising out of Kellogg's hugely successful consumer pull strategy.  I attribute this to the innovative interchange of ideas from the clients end, and our response in terms of workable, cost effective and innovative solutions. We look forward to great times together ahead.”

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