Lodestar UM Covers God With Birla Sun Life Insurance

Hitesh Ranot | Delhi | October 6, 2010

The 10 days of Ganesh Chaturthi usually sees heightened advertising, interesting tie ups and brands association. There has been a lot of mention of insurance companies who insure the pandals and people during the festival. Lodestar came up with an interesting innovative idea to cover Lord Ganesha's idol by an insurance company - Birla sun Life Insurance.

Speaking with BestMediaInfo.com, Anil Kumar Goyal, Director, OOH Media Services, Lodestar UM, said, “This time rains have been really intense. Everyone was anxious about the visarjan and that the idol should reach its destination safely.  Seeing the anxiety we thought of providing transparent covers to the mandals – to ensure and insure that all izz well.  The moment it started raining the cover was put on idol with the message Birla Sun Life Insurance 'We Cover Everything' and Birla Sun Life insurance – Protects your blessings. . The aptness of the moment, the medium and the message made the entire communication innovative and unique.”

Hitesh@BestMediaInfo.com

Info@BestMediaInfo.com