Vizeum India Wins Media Duties For Preethi

According to the industry estimates, the account size is in the excess of Rs.10 crore.

BestMediaInfo Bureau | Delhi | September 17, 2010

Maya Appliances Pvt. Ltd., brand owners of Preethi, a household name in India, has appointed Vizeum as their media agency.  Although Aegis Media's Vizeum only launched 12 months ago, this win becomes their 14^th client engagement to date.

According to the industry estimates, the account size is in the excess of Rs.10 crore.

On choosing Vizeum as media partner, T T Siddarth, Director- Operations, Maya Appliances Pvt. Ltd., said, "We have grown the Preethi brand from 20 mixer grinder units in 1978 to the country's No.1 brand in the category, working with various internal and external resources. However, considering the aggressive future plans of the company, we felt the need to engage professional organizations on various aspects of our business who would have the right kind of mindset to partner an organization like ours. Coincidentally, Vizeum approached us around the same time. We thoroughly assessed them on various counts, such as consumer understanding, brand understanding, market understanding, strategic thinking and implementation ability, leadership and the overall team.  After an exhaustive evaluation, we felt comfortable placing our faith in Vizeum to manage our communication investments.  We wish them all the best and look forward to a lasting partnership with them.”

Commenting on the win, S Yesudas, Managing Director, Indian sub-continent, Vizeum, said, "We are simply delighted with this win and I thank the Maya Appliances management for giving us this opportunity.  Our aim is to operate as the extended marketing team for the client. This business will be handled out of Vizeum Chennai under the leadership of E M Sreeneelakandhan, GM.  However, with Vizeum being a boundary-less organization, Maya Appliances will also receive contributions from the entire team at Vizeum India.”

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