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VLCC appoints Nykaa’s Vikas Gupta as CEO

Gupta joins the company from Nykaa, where he was CEO of SuperStore, Nykaa's eB2B business

Vikas Gupta

Beauty and skincare brand VLCC has announced the appointment of Vikas Gupta as CEO. 

The announcement comes after Carlyle, the global investment firm, announced a strategic partnership with VLCC through the acquisition of majority stake in the company in December 2022.

Prior to joining VLCC, Gupta was CEO of SuperStore by Nykaa. Before that, he was the Chief Customer and Marketing Officer for Flipkart between 2019-21. He started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, and other brands, and he was also Executive Director of Home Care for Unilever Indonesia. 

Amit Jain, Managing Director and Head, Carlyle India Advisors, said, “We are excited to welcome Vikas as the Group's CEO. He brings muti-decadal, global experience in building leading consumer brands and digital platforms. Vikas will focus on business growth, leveraging technology and customer centricity to bring the best of beauty and skincare propositions to the Indian market. I am confident that the organisation will benefit from his leadership.” 

“For over 3 decades, VLCC has put customers at the heart of its approach. We will continue to do that with a clear focus on innovation through cutting-edge science. We will continue to build on our strengths, while also exploring new opportunities for growth and expansion. Our focus will be on creating value for our stakeholders and making a positive impact in the beauty and skincare industry,” Gupta said.

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