Uncle Delivery has announced the appointment of Madison Media Alpha, a unit of Madison World, as their official Media Agency on Record.
The account was won by the Madison after a multi-agency pitch. As the media agency for the brand, it will strategise and manage all forms of media, including outdoor, digital, and traditional media.
As a way of empowering Small and Medium Enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.
“As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who not only help us in execution of different campaigns but also advise us to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot and of course the association of Sam Balsara and Vishal Chinchankar gives us much more confidence,” said Sourabh Chatterjee, Founder and Executive Director, Uncle Delivery.
Vishal Chinchankar, Chief Executive Officer, Madison Digital and Madison Media Alpha, said, “It is fascinating to me that Uncle Delivery strives to deliver fast, reliably, while prioritising the safety of its partners in this competitive market. I'm thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”