Marketing

Parle Agro launches jeera masala drink - Dhishoom

Jayati Singh reveals Tally's influencer and word-of-mouth strategy

Jyothy Labs ad spends up 30.91% to Rs 228.23 crore in FY2024

PVR-Inox Q4 ad revenue up 15% (YoY) and down by 26% (QoQ) in FY2024

Kantar unveils three rules for brand growth under ‘The Blueprint’ analysis

Tribes Communication appoints Yasmeen Mishra as President and Head, Mumbai

Colgate Palmolive’s adex rise 18.17% to Rs 168.87 crore in Q4 of FY2024

Delhi HC bars HUL from comparative promotions between Ponds and Nivea

Manushi Chhillar becomes Clovia's brand ambassador

Socio Street Advertising secures marketing mandate for Kajaria Plywood