Nivea India appoints Siddhartha Juneja as E-Commerce Director

New Delhi: Nivea India has appointed Siddhartha Juneja as its new E-Commerce Director, effective January 2, 2025. 

With over 15 years of experience in FMCG and retail, Juneja is an expert in e-commerce and omnichannel growth strategies.

Juneja’s career spans leadership roles at Mondelez, Flipkart, and Kellogg's, where he drove e-commerce growth, sales, and marketing. 

Most recently, as Head of Omni Channel at Mondelez, Juneja drove scaling of e-commerce and modern trade capabilities, focusing on data analytics, content, assortment, activation and media. 

At Flipkart, he played a key role in evolving the Grocery BU strategy across pricing, assortment, merchandising, and performance marketing.

In his new role, Juneja will lead Nivea’s e-commerce strategies to advance digital capabilities and accelerate growth in the online skincare market.

Geetika Mehta, Managing Director of Nivea India, said, "We warmly welcome Siddhartha Juneja to the NIVEA family. His deep understanding of e-commerce and omni-channel strategies will help us accelerate NIVEA's digital transformation and strengthen our connection with consumers in the ever-evolving online space. With his leadership, we are confident that NIVEA India will continue to thrive and innovate in the e-commerce landscape."

Juneja said, “I’m excited to join NIVEA India at such an exciting time for the brand. With its strong legacy and focus on digital innovation, my goal is to enhance NIVEA’s digital capabilities, expand our e-commerce footprint, and deliver superior online experiences to consumers, while deepening customer partnerships. I look forward to collaborating with the team to strengthen NIVEA’s presence in the e-commerce skincare market.”