Digital

Sports season clashing with festivities is putting brands in a dilemma to get their media mix right for the best ROI: Prashant Deorah of Puretech Digital

Madison Media Ace and Snapchat come together to give a new look to Park Avenue Fragrances

India Gate Foods enters metaverse this festive season to preserve traditional art forms

CCI orders another probe against Google for alleged unfair revenue-sharing terms basis NBDA complaint

86% of Indian adults message a business at least once a week, highest in the world: Kantar survey

Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter

LS Digital adds F1Studioz to its suite of digital marketing services

Gen Z is the world's most digital audience spending two-thirds of media time online: WARC report

Viacom18 Sports announces JioCinema to live-stream all matches of FIFA World Cup Qatar 2022

APAC ranks second globally in high quality third-party data investment for the first time ever: Lotame