Digital

Google adds retail media capabilities to SA360; Lowe becomes early beta partner

Accenture to integrate Adobe Firefly to incorporate GenAI into its marketing services

YouTube removes over 2.25 mn videos in India over community norm violation in Oct-Dec

Publicis Groupe’s Digitas India wins Deoleo’s digital creative mandate

Brand infringement notices go down by 30% since 2020: Amazon's brand protection report

Anuj Sawhney and Manav Subodh explore social insecurities in second episode of The Big Small Talk

Moneycontrol beats ET comprehensively across metrics: comScore Feb'24

From ‘key events’ to enhanced conversions, here are recent updates in Google Analytics 4

Mirum India bags Digital Mandate for ibis Hotels

Henkel partners with Adobe for personalised customer experiences via Firefly Generative AI