Instagram dominates as preferential platform for IPL fandom: iCubesWire survey

Delhi: A survey by iCubesWire, an ad technology platform, highlighted Instagram's dominance as the preferred platform for 32% of Indian Premier League (IPL) enthusiasts.

Sahil Chopra, CEO and Founder of iCubesWire, said, “This in-depth survey not only highlights Instagram's leading role in the digital engagement of IPL fans but also sheds light on the multifaceted relationship between social media and sports fandom.”

Survey insights summary according to the brand’s statement:

• Instagram's Appeal: 32% of fans choose Instagram as their primary IPL source. This preference suggests a shift towards more immersive and interactive forms of content consumption, where fans not only seek information but also a community experience that includes live stories, reels, and posts from players and teams.

• Daily Engagement: The survey reveals 66% of fans immerse themselves in IPL content on social media daily. 

• Content Preferences: With 51% of respondents favoring match highlights, it's clear that fans relish reliving the thrill of the game. This preference underscores the importance of accessible, bite-sized content that captures the essence of the matches, allowing fans to experience the highs and lows of the game.

• Interactive Participation: The active participation of 62% of fans in online discussions or debates highlights the social aspect of IPL viewership. 

• Official Account Followings: The fact that 38% of fans follow all official IPL accounts indicates a strong desire for authoritative content directly from the source.

• Social Media's Influence: With 66% considering social media 'very influential' in shaping opinions about teams and players, it's evident that platforms like Instagram are more than entertainment channels.

• Sharing Propensity: The willingness of 41% of fans to share IPL-related content underscores the communal nature of sports fandom in the digital age. 

“The insights reveal a dynamic landscape where visual content, community interaction, and personal expression converge to create a rich, immersive fan experience, offering valuable lessons for brands, teams, and platforms aiming to tap into this passionate community,” Chopra added.