Advertising

DDB Mudra Group's 'Point of New' e-book reveals shifts in consumer behaviour brought by pandemic

Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International

Burger King revamps brand identity for the first time in 20 years

Soumitra Karnik quits Dentsu International as CCO

Ideas can never be replaced by AI, says Rana Barua of Havas Group India

Mobility emerging as a pervasive platform; consumers want newer experiences: WPP and Ogilvy

Pooja Nair joins Network Advertising as Vice-President, Strategic Planning

Havas Group India promotes R Venkatasubramanian, Uday Mohan and Manas Lahiri

M&C; Saatchi Performance elevates Kabeer Chaudhary as MD, APAC

There is no one model for the future, says Abhijit Avasthi of Sideways