How brands turned India’s World Cup win into a marketing moment

New Delhi: In a country where cricket is more than just a sport, India’s Women’s World Cup victory was always going to be a cultural flashpoint, not just for fans, but for brands that understand the pulse of a nation. 

Within hours of the final catch being taken at DY Patil Stadium, a flurry of tributes began appearing online, from detergent bottles to blue walls, digital placards to cartoon celebrations, each reflecting how modern brands now move in rhythm with national emotion.

In today’s hyperconnected landscape, agility is no longer a marketing tactic but a reflex. Whether through wit, symbolism, or sentiment, these quick-turn brand responses show how companies have learned to honour historic moments without overstepping them, turning spontaneous fan energy into storytelling that feels authentic rather than opportunistic.

How Surf Excel turned a cricket stain into a clean World Cup marketing win

Surf Excel turned a viral cricket photo into a witty, human-led campaign moment following India’s Women’s World Cup win. After Jemimah Rodrigues’ mud-streaked jersey went viral post the semi-final, fans tagged the detergent brand known for its Daag Acche Hain message. In response, Surf Excel sent her empty bottles with a note saying, “Don’t clean it. Frame it.” The playful gesture quickly resonated online, celebrating effort over appearance. Staying true to its long-running philosophy, the brand framed the moment, literally and metaphorically, as a reminder that some stains deserve to be preserved, not washed away.

Brilliance in a bottleWhen Jemimah Rodrigues’ jersey got covered in sweat and soil after that incredible win — most people saw dirt.
Surf Excel saw a story.
They sent her an empty bottle and a frame, with a simple note:
“Don’t clean it. Frame it.” @JemiRodrigues@cricketworldcuppic.twitter.com/ots0BldhTh

— Ashutosh (@ashumishra) November 2, 2025

Asian Paints honours the Women in Blue with ‘India Wala Blue’ tribute

Asian Paints has released a print campaign titled ‘1.4 Billion Hearts. One India Wala Blue’ to celebrate Team India’s victory and the nation’s shared pride in the colour blue. The tribute extends the brand’s #HarGharBlue narrative, connecting the team’s success to every Indian home. Amit Syngle, MD & CEO, Asian Paints, said cricket lives in “every home, every conversation, and every emotion”. The initiative builds on the brand’s long association with cricket through campaigns like Meri Wali Blue and Har Ghar Blue, reflecting how blue continues to symbolise unity and national pride.

CoinSwitch celebrates India’s World Cup win with a viral moment at DY Patil Stadium

CoinSwitch marked India’s ODI World Cup victory with a clever real-time stunt at Mumbai’s DY Patil Stadium. A hand-held placard reading, “When India last won the ODI World Cup, Bitcoin was Rs 200. Today, it’s Rs 1 crore”, quickly went viral for its perfect blend of national pride and financial insight. The spontaneous message, congratulating Team India, was amplified widely across cricket and crypto communities with no paid media. The brand, which also recently reimagined Dhanteras through a creative wealth-themed campaign, turned this into another standout cultural moment linking sport, emotion, and value.

Harmanpreet Kaur’s viral post in PUMA tee shares a message beyond the game

After leading India to its historic Women’s World Cup win, Harmanpreet Kaur’s quiet post-match moment spoke louder than any celebration. Her photo, asleep beside the trophy in a PUMA T-shirt reading “Cricket is Everyone’s Game”, captured the exhaustion, relief, and shared pride of a nation. The image went viral, naturally amplifying PUMA’s long-standing message of inclusivity in cricket. For the brand, it wasn’t a campaign but an authentic continuation of its earlier efforts to spotlight Kaur’s leadership and redefine how India sees its sporting heroes, beyond gender, beyond labels.

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Disney India Brings Animated Cheer to India’s World Cup Win

Disney India joined the celebration of Team India’s World Cup victory with a joyful tribute reel captioned, “Some wins are worth melting for!” The video featured beloved characters like Lilo and Stitch, Rapunzel, and Snow White dancing and celebrating in sync with the nation’s happiness. Blending classic Disney charm with India’s triumphant spirit, the reel captured the essence of joy, unity, and storytelling magic, turning the team’s historic win into a moment straight out of a Disney fairytale.

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