Insights

Tata, Angel One, and Amul are top 3 most visible and recalled brands of IPL 2024

40% consumers excited about varied uses of GenAI while 28% feel conflicted: BCG report

How savvy brands can turn the gaming experience into a content engine

Generative AI is set to become a $1.3 trillion market by 2034: Kantar

Fantasy Gaming & Streaming Services emerge frontrunners in ad spot wins during IPL: mFilterIt report

Marketers are failing to measure the full impact of their marketing investments: WARC

Diversity of India missing in advertising: ASCI-UA report

IPL followed by 67% male and 38% female audience: Ipsos IndiaBus Survey

Dream11 leads charge on brand visibility during IPL followed by Tata: Report

2/3 of Indian consumers consider UGC to be as entertaining as traditional forms of media: Accenture