The Silent Betrayal – How Advertising let down the faithful

By Shivaji Dasgupta

Guest Times: How brands can cut costs on paid marketing

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Guest Times: How publishers make their subscription model sustainable

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Guest Times: Why businesses must take the Corona Vow

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Nisha Singhania’s mantra to retain Infectious’ millennials

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Five parameters to keep in mind for an optimal anti-ad fraud strategy

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Guest Times: Experiential marketing trends in 2020

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Selling audience attention in 2020

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Guest Times: Sustainability in marketing is the way ahead

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Guest Times: Leveraging the power of insights

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Guest Times: Why delivering personalised communications that drive customer engagement at every touch point is a challenge for Indian marketers

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Guest Times: The experience economy of today demands a Chief Experience Officer – CXO

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Guest Times: Blockchain — the future is decentralised

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Brandstand: When purpose marries passion – the Legacy Equilibrium

By Shivaji Dasgupta

Brandstand: CCD and the world of Replica Brands

By Shivaji Dasgupta

Guest Times: BSE startup platform shows IPO way for raising funds for startups

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Guest Times: When brands are let down by their business models

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Brandstand: Business before Brand – The shift is clear

By Shivaji Dasgupta

Guest Times: How to generate real leads for your business

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Brandstand: The Party has won. Let the party begin

By Shivaji Dasgupta

Brandstand: YCD and Brand ITC

By Shivaji Dasgupta

Brandstand: The ink of Indianness - beyond flaunting inked fingers on social media

By Shivaji Dasgupta

Brandstand: Be nice to Zomato boys

By Shivaji Dasgupta

Brandstand: Where Kalank went wrong

By Shivaji Dasgupta

Guest Times: Are you doing analytics right?

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