Brandstand: Brands of War

By Shivaji Dasgupta

Brandstand: Never retrofit Brand Purpose

By Shivaji Dasgupta

Brandstand: ‘Designer Failures’ as a recipe for success

By Shivaji Dasgupta

Brandstand: When logos start to talk

By Shivaji Dasgupta

Brandstand: When Chanda met Rajat

By Shivaji Dasgupta

Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?

By

Brandstand: Craft versus Effectiveness in the world of brands

By Shivaji Dasgupta

Guest Times: Big data or sentiment — what is pivotal for a successful digital marketing strategy

By

Brandstand: Cogency Model and the Future Agency

By Shivaji Dasgupta

Guest Times: Using Instagram Analytics to boost ROI

By

Brandstand: 30 Bondel Road and the culture of an agency brand

By Shivaji Dasgupta

Brandstand: Is the I-Phone a victim of demi-Moore’s Law?

By Shivaji Dasgupta

Guest Times: Key consumer trends that shape the Indian beer market

By

Guest Times: How micro-influencers is a growing trend

By

Guest Times: Top 10 developments in Indian advertising in 2018

By

Guest Times: Etymology of Brand

By Karan Kumar

Brandstand: Life Beyond Logo for WPP

By Shivaji Dasgupta

Brandstand: Why Gandhiji must not fly Air India

By Shivaji Dasgupta

Brandstand: Is the integrated agency a colossal scam?

By Shivaji Dasgupta

Brandstand: Can Alia Bhatt feed Uber Eats?

By Shivaji Dasgupta

Brandstand: What exactly are we measuring?

By Shivaji Dasgupta

Brandstand: When Deepika weds Ranveer

By Shivaji Dasgupta

Brandstand: Creative work cultures post #MeToo

By Shivaji Dasgupta

#MeToo: Why Good men must drive out Bad men

By Shivaji Dasgupta

Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’

By Shivaji Dasgupta