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In-depth
Best Media Info
Advertising
Ad Craft
Marketing
Television
OTT
Digital
Print
Radio
In-depth
Editor's Picks
Special
Interviews
Events
Cannes Lions 2018
Guest Times
Guest Times
Brandstand: Brands of War
By
Shivaji Dasgupta
Brandstand: Never retrofit Brand Purpose
By
Shivaji Dasgupta
Brandstand: ‘Designer Failures’ as a recipe for success
By
Shivaji Dasgupta
Brandstand: When logos start to talk
By
Shivaji Dasgupta
Brandstand: When Chanda met Rajat
By
Shivaji Dasgupta
Guest Times: What will it take for audio streaming apps to catch up with FM radio in India?
By
Brandstand: Craft versus Effectiveness in the world of brands
By
Shivaji Dasgupta
Guest Times: Big data or sentiment — what is pivotal for a successful digital marketing strategy
By
Brandstand: Cogency Model and the Future Agency
By
Shivaji Dasgupta
Guest Times: Using Instagram Analytics to boost ROI
By
Brandstand: 30 Bondel Road and the culture of an agency brand
By
Shivaji Dasgupta
Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
By
Shivaji Dasgupta
Guest Times: Key consumer trends that shape the Indian beer market
By
Guest Times: How micro-influencers is a growing trend
By
Guest Times: Top 10 developments in Indian advertising in 2018
By
Guest Times: Etymology of Brand
By
Karan Kumar
Brandstand: Life Beyond Logo for WPP
By
Shivaji Dasgupta
Brandstand: Why Gandhiji must not fly Air India
By
Shivaji Dasgupta
Brandstand: Is the integrated agency a colossal scam?
By
Shivaji Dasgupta
Brandstand: Can Alia Bhatt feed Uber Eats?
By
Shivaji Dasgupta
Brandstand: What exactly are we measuring?
By
Shivaji Dasgupta
Brandstand: When Deepika weds Ranveer
By
Shivaji Dasgupta
Brandstand: Creative work cultures post #MeToo
By
Shivaji Dasgupta
#MeToo: Why Good men must drive out Bad men
By
Shivaji Dasgupta
Brandstand: ‘From Samsonite to Johnnie Walker — The stretch of short-term Brand Purpose’
By
Shivaji Dasgupta
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