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Guest Times
Brandstand: Does your brand have an Anecdote Strategy?
Brandstand: Does your brand have an Anecdote Strategy?
By Shivaji Dasgupta
Brandstand: Why Uber must invest in a Series B brand strategy
Brandstand: Why Uber must invest in a Series B brand strategy
By Shivaji Dasgupta
Guest Times: Is Byron Sharp’s view really all that different?
Guest Times: Is Byron Sharp’s view really all that different?
By Karan Kumar
Brandstand: Is your brand a case study yet?
Brandstand: Is your brand a case study yet?
By Shivaji Dasgupta
Brandstand: How Partnership Leadership is damaging the agency brand
Brandstand: How Partnership Leadership is damaging the agency brand
By Shivaji Dasgupta
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
By Shivaji Dasgupta
Brandstand: Why your Bank is no longer a Brand
Brandstand: Why your Bank is no longer a Brand
By Shivaji Dasgupta
Brandstand: This decade of Taj Mahal brought to you by ITC
Brandstand: This decade of Taj Mahal brought to you by ITC
By Shivaji Dasgupta
Guest Times: Are digital marketers still afraid to incorporate AI into their strategies?
Guest Times: Are digital marketers still afraid to incorporate AI into their strategies?
By
Brandstand: How Creative Agencies must seriously merge with Film Production
Brandstand: How Creative Agencies must seriously merge with Film Production
By Shivaji Dasgupta
Guest Times: The pros and cons of the WPP era
Guest Times: The pros and cons of the WPP era
By Shivaji Dasgupta
Brandstand: Should Air India remain an Indian brand?
Brandstand: Should Air India remain an Indian brand?
By Shivaji Dasgupta
Brandstand: If Happiness was a Fest called Goa
Brandstand: If Happiness was a Fest called Goa
By Shivaji Dasgupta
Brandstand: The airport as an Unification Brand
Brandstand: The airport as an Unification Brand
By Shivaji Dasgupta
Brandstand: Building emotional synergies with media content and not just customer
Brandstand: Building emotional synergies with media content and not just customer
By Shivaji Dasgupta
Brandstand: Why many of us could soon become Toys R Us
Brandstand: Why many of us could soon become Toys R Us
By Shivaji Dasgupta
Brandstand: When John is Jane and Lovely is Handsome
Brandstand: When John is Jane and Lovely is Handsome
By Shivaji Dasgupta
Brandstand: Sridevi, the Forever Brand
Brandstand: Sridevi, the Forever Brand
By Shivaji Dasgupta
Guest Times: Three programmatic trends of 2018
Guest Times: Three programmatic trends of 2018
By
Brandstand: The Indian as a Global Brand
Brandstand: The Indian as a Global Brand
By Shivaji Dasgupta
Brandstand: Nirav Modi and the world of Stiletto Brands
Brandstand: Nirav Modi and the world of Stiletto Brands
By Shivaji Dasgupta
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
By Shivaji Dasgupta
Ranjan Kapur, a charming visionary
Ranjan Kapur, a charming visionary
By
Brandstand: Does your brand pass the basa test?
Brandstand: Does your brand pass the basa test?
By Shivaji Dasgupta
Guest Times: Strengthening a brand with sonic identity
Guest Times: Strengthening a brand with sonic identity
By