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Advertising
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In-depth
Guest Times
Brandstand: How Co-Working is healthy for your Company Brand
By
Shivaji Dasgupta
Brandstand: How Professional is your Service Brand?
By
Shivaji Dasgupta
Brandstand: Does your brand have an Anecdote Strategy?
By
Shivaji Dasgupta
Brandstand: Why Uber must invest in a Series B brand strategy
By
Shivaji Dasgupta
Guest Times: Is Byron Sharp’s view really all that different?
By
Karan Kumar
Brandstand: Is your brand a case study yet?
By
Shivaji Dasgupta
Brandstand: How Partnership Leadership is damaging the agency brand
By
Shivaji Dasgupta
Brandstand: Why IPL is the Graveyard and not Super Bowl of Indian Advertising
By
Shivaji Dasgupta
Brandstand: Why your Bank is no longer a Brand
By
Shivaji Dasgupta
Brandstand: This decade of Taj Mahal brought to you by ITC
By
Shivaji Dasgupta
Brandstand: How Creative Agencies must seriously merge with Film Production
By
Shivaji Dasgupta
Guest Times: The pros and cons of the WPP era
By
Shivaji Dasgupta
Brandstand: Should Air India remain an Indian brand?
By
Shivaji Dasgupta
Brandstand: If Happiness was a Fest called Goa
By
Shivaji Dasgupta
Brandstand: The airport as an Unification Brand
By
Shivaji Dasgupta
Brandstand: Building emotional synergies with media content and not just customer
By
Shivaji Dasgupta
Brandstand: Why many of us could soon become Toys R Us
By
Shivaji Dasgupta
Brandstand: When John is Jane and Lovely is Handsome
By
Shivaji Dasgupta
Brandstand: Sridevi, the Forever Brand
By
Shivaji Dasgupta
Brandstand: The Indian as a Global Brand
By
Shivaji Dasgupta
Brandstand: Nirav Modi and the world of Stiletto Brands
By
Shivaji Dasgupta
Brandstand: When Loyalty has no Reward – Disintermediation 2.0
By
Shivaji Dasgupta
Brandstand: Does your brand pass the basa test?
By
Shivaji Dasgupta
Brandstand: Why Manyavar gained more than Sabyasachi
By
Shivaji Dasgupta
Brandstand: Swinging it for Swiggy
By
Shivaji Dasgupta
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