Are you confused where to donate?

By Shivaji Dasgupta

Video advertising rethought: From ‘click-to-skip’ to ‘click-to-watch’

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Eid Mubarak: If it’s Eid, it must be biryani

By Shivaji Dasgupta

Is Paatal Lok your ticket to heaven?

By Shivaji Dasgupta

Asian Paints, stop bragging about salary hikes

By Shivaji Dasgupta

Why PVR does not deserve our sympathy

By Shivaji Dasgupta

Will Modiji be vocal about your local?

By Shivaji Dasgupta

Why brands must react to salary cuts

By Shivaji Dasgupta

When the rich fight the rich

By Shivaji Dasgupta

Bad Indians drink whisky

By Shivaji Dasgupta

Where have all the salaries gone?

By Shivaji Dasgupta

Corona lockdown: A perfect time for soulful branding and marketing

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Measures adopted by the experiential industry to engage with its consumers during this pandemic phase

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When the school comes home

By Shivaji Dasgupta

Content-driven cinema finds a home on OTT platforms

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Pause – Rewind – Reset!

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Don’t let the doctor die

By Shivaji Dasgupta

When will we fly again?

By Shivaji Dasgupta

First get your product right, only then advertise

By Shivaji Dasgupta

Are you scared of losing your job?

By Shivaji Dasgupta

How the post-Covid world will look like

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Nike + Bisleri = Equilibrium of Extremes

By Shivaji Dasgupta

When the lockdown comes calling

By Shivaji Dasgupta

New-age realities — reshaping and adapting to the VUCA world

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In this time of global health crisis, brands must be able to fill the void with hope and optimism

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