Interviews
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Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
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An initiative such as Good News Today may expand TV news genre, says Mediabrands’ Shashi Sinha
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Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
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Dentsu to restructure its India business into seven agency brands spread across creative, media, CXM: India CEO Anand Bhadkamkar
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Rising Star Awards will be huge recognition for young achievers, says P&G's Maithreyi Jagannathan
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Indian media should tell full truth, not hesitate to place responsibility for Covid mismanagement on PM’s shoulders, feels Karan Thapar
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Sunil Jain never let his personal views come in the way of the wholesomeness of The Financial Express: Anant Goenka
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Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes
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Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
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Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
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Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
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Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
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Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
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Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
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Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
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Martech and AI are all good PR talks, profits come from performance: Shashi Sinha, CEO, Mediabrands India
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Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
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We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
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Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
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2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
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Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
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AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
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Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
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Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
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Business sentiment turning positive, expecting double-digit growth in 2021, says FCB India's Rohit Ohri
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