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Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Martech and AI are all good PR talks, profits come from performance: Shashi Sinha, CEO, Mediabrands India
Martech and AI are all good PR talks, profits come from performance: Shashi Sinha, CEO, Mediabrands India
Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
We aim to grow at least by 25% in 2021, says Wavemaker’s Ajay Gupte
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
2021 isn't going to be easy, consolidation likely in advertising industry, says Dheeraj Sinha of Leo Burnett
Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
Non-digital mediums will continue to play a significant role for brands, says Aditya Kanthy of DDB Mudra group
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
Government should allow pharma companies to advertise on TV, says ABP Network's Avinash Pandey
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Business sentiment turning positive, expecting double-digit growth in 2021, says FCB India's Rohit Ohri
Business sentiment turning positive, expecting double-digit growth in 2021, says FCB India's Rohit Ohri
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
Complete automation backed by data differentiates Wavemaker from others, says CEO Ajay Gupte
Complete automation backed by data differentiates Wavemaker from others, says CEO Ajay Gupte
In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
Constantly re-invent my craft to be on top as I fear becoming a ‘has-been’, says Ram Madhvani of Equinox Films
Network Advertising to focus on large local clients in high-growth and future-facing categories
Network Advertising to focus on large local clients in high-growth and future-facing categories
IRS not doing justice to growing newspapers, needs correction in methodology, says Shital Vij of Dainik Savera Times
IRS not doing justice to growing newspapers, needs correction in methodology, says Shital Vij of Dainik Savera Times
NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma