Weber Shandwick is Global Agency of the Year again

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We don’t launch ‘me-too’ products: Parle Agro’s Nadia Chauhan

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Vodafone’s marketing blitz with IPL9

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Whirlpool’s Kiran Antony moves to IFB Appliances as Marketing Head

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Weber Shandwick adopts Facebook at Work

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Trent Hypermarket ties up with Future Group to retail FMCG products

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Vibgyor Brand Services makes key appointments

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We consciously took our time to launch a smart watch: Titan’s Sirish Chandrashekar

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Urban Ladder appoints Sanjay Gupta as Chief Marketing Officer

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Weber Shandwick acquires ReviveHealth

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We have managed to get top-of-mind recall from young India: Usha International’s Dinesh Chhabbra

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Visual Strategy and Content Distribution Company VNR MediaWorx launched

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Zopper appoints Ambrish Sinha and Abhishek Aditya to bolster sales and operations

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Van Heusen: ‘Power Dressing’ a brand

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TVS Tyres associates with Cricket All-Star Series as co-presenter

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Troy Lobo quits Turner, set to join Saregama India

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Will brand IPL lose its sheen post the ban on CSK and RR?

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Localisation is key to successful rural marketing: Rajesh Radhakrishna, Vritti i-Media

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Weber Shandwick appoints Rafi Khan as Executive Vice-President

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WPP, Daily Mail & Snapchat jointly launch content marketing company, Truffle Pig

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Videocon Telecom earmarks Rs 120 Crore for marketing

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Use digital to create proprietary brand content, say marketers

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How you calibrate your brand’s globality is important: McCann Global CSO Suzanne Powers

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I don’t want to bracket ourselves as a coffee company, but an experience company: CCD’s Bidisha Nagaraj

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Warc Prize for Asian Strategy returns for its fifth year

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