Marketing
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- Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
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- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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- Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
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- Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
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- Retargeting company Criteo to expand into BFSI and auto verticals in India
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- Kia Motors India aims to be in top five within three years
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- Goafest 2018: Act at early stages to tackle disparity with women, says Rosie Yakob of Genius Steals
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- Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
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- Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
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- Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
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- Mahindra & Mahindra aims to double online sales by next year
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- Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
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- Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
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- Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
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- Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
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- Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
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- North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India
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- Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
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- Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
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- The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
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- Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
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- We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
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- Distribution is the cake and marketing is the icing: Nomit Joshi, Director Marketing, Gionee India
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- A message that can’t be visualised will lack the power of emotion: Laura Ries
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- You hire professionals for expertise. If you have hired a creative agency, then give them independence: Amul’s RS Sodhi
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