Marketing
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- Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
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- Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
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- Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
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- Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
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- Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
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- Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
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- Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
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- Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
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- Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
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- Biggest digital-led community and influencer marketing programme to launch Z by HP
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- Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
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- Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
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- Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
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- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
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- Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
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- Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
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- Retargeting company Criteo to expand into BFSI and auto verticals in India
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- Kia Motors India aims to be in top five within three years
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- Goafest 2018: Act at early stages to tackle disparity with women, says Rosie Yakob of Genius Steals
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- Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
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- Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
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- Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
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- Mahindra & Mahindra aims to double online sales by next year
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- Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
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- Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
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