Marketing
-
- Biggest digital-led community and influencer marketing programme to launch Z by HP
-
- Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
-
- Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
-
- Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
-
- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
-
- Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
-
- Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
-
- Retargeting company Criteo to expand into BFSI and auto verticals in India
-
- Kia Motors India aims to be in top five within three years
-
- Goafest 2018: Act at early stages to tackle disparity with women, says Rosie Yakob of Genius Steals
-
- Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
-
- Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
-
- Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
-
- Mahindra & Mahindra aims to double online sales by next year
-
- Digital is playing a bigger role but TV is here to stay: Chella Pandyan, Marketing Director, Kimberly-Clark India
-
- Patanjali was indeed beneficial for us, says Bajaj Corp’s Sandeep Verma
-
- Indian brands need clarity to stand with global names, says Interbrand’s Gonzalo Brujo
-
- Recruiting and retaining talent is a global issue in PR: Fred Cook, Golinopinion
-
- Patanjali is a lesson for all marketers that disruption can happen anytime: Marico CMO Anuradha Aggarwal
-
- North Indians have zero loyalty towards brands, says Deepak Chhabra, MD, Crocs India
-
- Not worried about Patanjali, focusing on innovation instead: Tarun Arora, COO, Zydus Wellness
-
- Why should you fear if you are a profitability enhancer: Neelima Burra, CMO, Cargill Foods India
-
- The basics of marketing remain the same: Kedar Apte, VP - Marketing, Castrol India
-
- Digital India is a big opportunity to leverage, says KFC India CMO Lluis Ruiz Ribot
-
- We are not in direct competition with Patanjali, says Hamdard’s Mansoor Ali
-Saurabh-Kumar-and-Ankur-Ogra-(R)_1.jpg&w=160&h=91&zc=2)
