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A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Biggest digital-led community and influencer marketing programme to launch Z by HP
Biggest digital-led community and influencer marketing programme to launch Z by HP
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics