Marketing
-
- Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
-
- Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
-
- AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
-
- Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
-
- IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
-
- Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
-
- Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
-
- Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
-
- Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
-
- Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
-
- Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
-
- Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
-
- Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
-
- Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
-
- Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
-
- Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
-
- Biggest digital-led community and influencer marketing programme to launch Z by HP
-
- Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
-
- Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
-
- Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
-
- Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
-
- Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
-
- Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
-
- Retargeting company Criteo to expand into BFSI and auto verticals in India
-
- Kia Motors India aims to be in top five within three years
-Saurabh-Kumar-and-Ankur-Ogra-(R)_1.jpg&w=160&h=91&zc=2)
