Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha

By BestMediaInfo Bureau

Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo

By BestMediaInfo Bureau

Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India

By Akanksha Nagar

Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass

By Shradha Mishra

AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup

By Shradha Mishra

Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre

By Akanksha Nagar

IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda

By BestMediaInfo Bureau

Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India

By Shradha Mishra

Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja

By Nisha Qureshi

Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo

By Akanksha Nagar

Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni

By Akanksha Nagar

Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor

By Akanksha Nagar

Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets

By Akanksha Nagar

Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex

By Akanksha Nagar

Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani

By Akanksha Nagar

Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy

By Akanksha Nagar

Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta

By Akanksha Nagar

Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee

By BestMediaInfo Bureau

Biggest digital-led community and influencer marketing programme to launch Z by HP

By Sunit Roy

Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics

By Sunit Roy

Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure

By Shradha Mishra

Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share

By Akanksha Nagar

Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights

By Roshni Nair

Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020

By Raushni Bhagia

Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia

By BestMediaInfo Bureau