Marketing
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- A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
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- We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
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- Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
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- Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
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- Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
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- Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
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- Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
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- Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
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- Voice, virtual and owned experiences to dominate experiential marketing in 2021, says Ranjit Raina of Geometry Encompass
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- AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
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- Tyre cos may spend Rs 700 crore in advertising next year, says Srinivasu Allaphan of JK Tyre
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- IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
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- Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
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- Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
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- Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
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- Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
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- Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
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- Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
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- Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
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- Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
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- Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
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- Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
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- Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
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- Biggest digital-led community and influencer marketing programme to launch Z by HP
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- Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
