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Marketing
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
By Shradha Mishra
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
By Nisha Qureshi
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
By Akanksha Nagar
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
By Akanksha Nagar
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
By Akanksha Nagar
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
By Akanksha Nagar
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
By Akanksha Nagar
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
By Akanksha Nagar
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
By Akanksha Nagar
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
By Akanksha Nagar
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
By BestMediaInfo Bureau
Biggest digital-led community and influencer marketing programme to launch Z by HP
Biggest digital-led community and influencer marketing programme to launch Z by HP
By Sunit Roy
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
By Sunit Roy
Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
By Shradha Mishra
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
Pepperfry to spend Rs 150 crore on marketing in next fiscal, digital to get lion’s share
By Akanksha Nagar
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
Brands must invest in high quality content to ensure viewers' attention: Yan Liu of TVision Insights
By Roshni Nair
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
By Raushni Bhagia
Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
Sri Sri Tattva is ready to go to the next level, says CEO Tej Katpitia
By BestMediaInfo Bureau
Retargeting company Criteo to expand into BFSI and auto verticals in India
Retargeting company Criteo to expand into BFSI and auto verticals in India
By Akansha Srivastava
Kia Motors India aims to be in top five within three years
Kia Motors India aims to be in top five within three years
By Akansha Srivastava
Goafest 2018: Act at early stages to tackle disparity with women, says Rosie Yakob of Genius Steals
Goafest 2018: Act at early stages to tackle disparity with women, says Rosie Yakob of Genius Steals
By Roshni Nair
Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
Growing urbanisation and digitisation to fuel HP's expansion in India: Neelima Burra, Country Marketing Director, HP Inc.
By Akansha Srivastava
Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
Association with Virat Kohli has been our best: Debosmita Majumder, Head of Marketing, Puma India
By Akansha Srivastava
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
By Akansha Srivastava
Mahindra & Mahindra aims to double online sales by next year
Mahindra & Mahindra aims to double online sales by next year
By Akansha Srivastava