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Interviews
Difficult time for creative industry, but it's not all gloom and doom
Difficult time for creative industry, but it's not all gloom and doom
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
Good content, not tactics like landing-dual, win in the long run, says Kalli Purie of India Today Group, speaking on India Today TV’s leadership performance in Megacities
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
BARC's landing page policy lacks transparency & consistency, there must be level playing field for all channels: Avinash Kaul, Network18
Biggest digital-led community and influencer marketing programme to launch Z by HP
Biggest digital-led community and influencer marketing programme to launch Z by HP
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Digital marketing and in-store branding drive our marketing strategy, Abhiral Bhansali of LG Electronics
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
OTT not hurting English channels but aiding overall viewership growth, says Shaurya Mehta of Zee English Cluster
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
Digital radio rides on snackable content, not just music, says Nisha Narayanan of Red FM
Evidence-based creativity is all important in health, says Matt Eastwood
Evidence-based creativity is all important in health, says Matt Eastwood
We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
We are expanding offices across the world to take care of clients’ needs, says Gordon Bowen
R/GA willing to expand to India, says Barry Wacksman
R/GA willing to expand to India, says Barry Wacksman
No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
No matter how data and digital-focused we are, creative will always remain our cutting-edge proposition, says Ashish Bhasin of DAN
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
No impact on viewership or ad revenue due to TRAI’s NTO, says Zee’s Siju Prabhakaran
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
Digital spending to overtake TV in our media plan, says Sushil Matey of Livpure
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
News genre ad rates grossly under-priced despite high reach, correction may happen soon: Avinash Pandey of ABP News Network
Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
Hindi TV journalism going down by the day, Republic Bharat will restore credibility, says Arnab Goswami
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
Print edition to help build revenue for Firstpost.com, will add to stature and raise overall game: Rahul Kansal of Network18
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA
Old advertising model not working but the shape of future isn’t clear either: Govind Pandey of TBWA