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People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Mankind allots 25% of total media budget spends on digital marketing, says Rajeev Juneja
Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
Talks of consolidation in OTT are a myth, says Sudhanshu Vats of Viacom18
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
Thought leadership and ideas are key to cracking Tamil market, says Ravish Kumar of Viacom18
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Marketing 2020: Looking at digital with new lens, focus on web traffic, says Spykar’s Saisangeeta Israni
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: Higher focus on TV but plans to increase spends on digital and event, says Vincent Noronha of Havmor
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Marketing 2020: ASICS to spend 10% of revenue on marketing, focus on Tier 1 and 2 markets
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Clients now have less tolerance for failure, less patience for success: Joseph George of Tilt Brand Solutions
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Critical for CMOs to sanely navigate change without losing sight of the fundamentals, says Prasoon Joshi
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Marketing 2020: Timex to spend more on digital in 2020, says Ajay Dhyani of Timex
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Big agencies are like dinosaurs, corporate structure not suited for advertising industry, says Raj Kamble of Famous Innovations
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: We plan to strengthen our marketing outreach in 2020, says Karan Shroff, VP Marketing, Unacademy
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
Marketing 2020: Marketing and advertising to get far more regional in 2020, says Uber’s Manisha Lath Gupta
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
2019 was challenging but achieving targets in 2020 would be harder, says FCB India's Rohit Ohri
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Worst is behind us, 2020 will be a year of growth: Tarun Rai of Wunderman Thompson
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
Ad-led model not sustainable in long run, says Sanjay Sindhwani as Indian Express ePaper goes behind paywall
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
2020 will be tough in terms of growth: Kunal Jeswani, CEO, Ogilvy India
Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Technology redefining customer journey, voice assistance becoming more important, says Tata Capital’s Abonty Banerjee
Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel
Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
Difficult time for creative industry, but it's not all gloom and doom
Difficult time for creative industry, but it's not all gloom and doom
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital