Zee5 completes 6 years

Zee5, the OTT arm of Zee Entertainment Enterprises (ZEEL), has completed six years.

Launched in 2018, Zee5  has a presence in over 190+ countries, and over 2 lakh hours of content in 20 languages.

Amit Goenka, President – Digital Businesses and Platforms, Zee Entertainment Enterprises. said, “Over the last six years, Zee5 has played a pivotal role in delivering accessibility and affordability to its consumers across the globe. As we cross yet another milestone in our journey, our aim is to fortify the synergies between content and technology further to build a robust consumer experience across connected devices. While we remain committed to offering immersive entertainment experiences to our consumers across our digital platforms, the parallel growth trajectory of the linear and digital ecosystem will enable us to further strengthen our capabilities. As the digital landscape matures steadily, and improved infrastructure further proliferates the ability for transactions on digital platforms, the opportunities remain endless. As pioneers in the industry, we will maintain a strong focus on growth and innovation, simultaneously enabling a conducive environment for the industry at large.”

Manish Kalra, Chief Business Officer, Zee5 India, said, “At Zee5, we envision to be the platform of choice for billions of viewers with real, relatable, and relevant stories in languages that resonate with them. Over the last few years, we have focused on improving user experience and launching multiple blockbuster movies and originals while using technological innovations to improve our platform experience significantly. 2023 has been eventful with many firsts and multiple successful projects strengthening our presence across markets with significant penetration in the tier III and IV cities. Tech adoptions across business touchpoints for increasing efficiency and enhancing in-app experience have been a priority. 2024 has already started on a strong note with the release of ‘Sam Bahadur’ and “The Kerala Story”. As the industry scales newer heights, Zee5’s unwavering commitment will remain centered around delighting our users with more focus on delivering quality content seamlessly.”

Archana Anand, Chief Business Officer, Zee5 Global, said, “From the initial idea of taking our South Asian content global, to growing out the business to become the No 1 South Asian streaming platform internationally, it has been a remarkable journey. Today, Zee5 Global stands as the premier destination for South Asian content, connecting the diaspora across the world with their language content. And as we continue to grow out our massive leadership in the US., our recent pivot to becoming an Aggregator of South Asian streaming platforms with the launch of Zee5 Add-ons, only further cements our position in the market as the singular largest hub for South Asian content. South Asian stories are finally claiming their well-deserved spotlight on the global arena, and we look to be at the forefront of this conversation, setting the stage for even more disruptive growth.”

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